Healthcare Digital Marketing Agency on Long Island.
A boutique, founder-led agency based in Northport, NY — built for medical practices that want senior strategy, direct accountability, and measurable growth, without account managers in the middle.
Years leading healthcare marketing
Medical practices served
Medical specialties covered
Senior strategist on every account — Lee
A senior strategist who has actually built and scaled a Long Island healthcare marketing agency.
Most agencies sell you a strategist on the pitch and assign a junior account manager once the contract is signed. Sommers Marketing Group is built the opposite way: Lee Sommers personally runs every engagement, end to end.
Before founding SMG, Lee owned and scaled a Long Island healthcare marketing agency from the ground up — building the playbooks, the team, and the client roster that produced consistent growth across 150+ medical practices and 20+ specialties over more than a decade.
That depth is the difference. The lessons learned in cardiology don't transfer to dermatology by default; OB/GYN review dynamics aren't orthopedic review dynamics; Meta's healthcare ad policies behave one way for a med spa and a different way for a behavioral health practice. The playbook adapts because the strategist has actually run it before — many times, in many specialties, in this exact market.
What that means for your practice
- Direct access to the founder. Your strategist's number is in your phone. No portal tickets, no relay through an account team.
- Specialty-aware execution. Campaigns built around the patient-journey, referral patterns, and policy realities of your specialty — not a generic medical template.
- Long Island as home market. Northport-based, with deep working knowledge of Nassau, Suffolk, and NY metro patient behavior.
- Decision speed. Strategy questions answered same day. Campaign changes shipped the same week. No multi-handoff approval cycles.
- Accountable to your numbers. One strategist, one scoreboard — patient calls, new-patient bookings, cost per acquisition. Rankings are inputs, revenue is the metric.
No account managers. No middlemen. No off-season.
SMG is a boutique agency on purpose. Fewer clients, deeper focus, and a senior strategist who actually answers the phone. That structure is what makes the work better — and it's why so much of the roster came from referrals inside the Long Island medical community.
Founder-led, every engagement
Lee runs strategy, execution, and reporting personally. The person you meet on the strategy call is the person doing the work.
Direct communication
Text, call, or email Lee directly. No ticket queues, no rotating contacts, no "I'll loop in the team" — the team is one person who already has context.
Senior strategy, end to end
A decade-plus of healthcare playbooks behind every decision — from the audit on day one to the campaign optimization in month twelve.
Based on the North Shore. Built for the way Long Island actually searches.
Sommers Marketing Group is headquartered in Northport, NY, and serves medical practices across Long Island and the broader NY metro area — Nassau, Suffolk, Queens, Brooklyn, Manhattan, and Westchester.
Long Island is one of the densest, most competitive local-search markets in the country. Patients here run sophisticated searches before they book: comparing reviews, insurance coverage, parking, wait times, and physician profiles in the same session. The playbook that wins here — hyperlocal content, neighborhood-level landing pages, aggressive review velocity, and proximity-aware ads — is the playbook we build for every practice on the roster.
It's the same precision we then apply to engagements in the rest of the NY metro area and beyond.
Markets we serve from Northport
- Nassau County
- Suffolk County
- North Shore
- South Shore
- Hamptons / East End
- Queens
- Brooklyn
- Manhattan
- Westchester
- NY Metro Area
The full healthcare digital marketing stack — under one roof.
Run a single channel or the entire stack as a unified growth program. Every channel is led, executed, and reported on by the same senior strategist — so nothing falls between the cracks.
Local SEO
Google Business Profile, localized landing pages, citations, map-pack targeting, and proximity-aware rank tracking for every town and neighborhood you serve.
Reputation Management
Review-velocity systems for Google, Healthgrades, Zocdoc, Vitals, and category-specific platforms — plus monitoring and response strategy that builds trust at scale.
Social Media Management
Content cadence, community management, and creative built around your specialty's patient journey — not a generic medical template.
Email Marketing
Patient nurture sequences, recall campaigns, newsletters, and re-activation flows — segmented, automated, and tied to your patient management system.
Content Marketing
Condition pages, procedure pages, physician bios, and topical authority content that earns rankings and gets cited by AI answer engines.
Google & Meta Ads
Healthcare-policy-aware paid campaigns on Google Search, Performance Max, Meta, and Instagram — bid strategy, creative testing, and clean attribution.
AI Automation
Lead routing, intake follow-up, review-request automation, and content-workflow tooling — putting AI to work without replacing the strategy.
Analytics & Reporting
GA4, Search Console, server-side tracking, call tracking, and reporting tied to new-patient bookings and cost per acquired patient — not vanity rankings.
20+ medical specialties — and counting.
Healthcare marketing only works when the strategist understands the specialty. Patient acquisition cost, referral patterns, review dynamics, ad-policy nuance, and procedure-vs-condition keyword strategy are different in every category. SMG has built campaigns across the following:
Boutique vs. regional vs. national — what you actually get.
Different agency models produce different client experiences. Here's the honest comparison.
- Who runs your accountLee Sommers, founder & senior strategist
- Healthcare depth12+ years, 150+ practices, 20+ specialties
- Long Island market knowledgeNative — based in Northport, NY
- Decision speedSame day, founder direct
- Strategy ownershipLee owns it end to end
- ReportingPlain-English, tied to new-patient bookings
- Best fit forPractices that want a senior strategist accountable to their numbers
- Who runs your accountMid-level account manager
- Healthcare depthVaries — often healthcare is one of many verticals
- Long Island market knowledgeRegional generalist
- Decision speedMulti-handoff approval cycles
- Strategy ownershipAccount exec relays from a strategist
- ReportingTemplated dashboards, monthly review call
- Best fit forPractices that want a recognizable local name
- Who runs your accountJunior team with rotating contacts
- Healthcare depthHealthcare practice exists, depth varies by pod
- Long Island market knowledgeNational playbook, limited local nuance
- Decision speedMulti-week, multi-team approvals
- Strategy ownershipStrategist may never touch your account
- ReportingStandardized PDFs, quarterly business reviews
- Best fit forLarge hospital systems & multi-state networks
A key vertical — not the only one.
Healthcare is where Lee has the deepest specialty depth, and a meaningful share of the SMG roster is medical. It is not the only vertical we serve.
SMG also works with professional services, home services, B2B, and consumer brands across Long Island and the NY metro area. The boutique, founder-led model is the same regardless of industry: a senior strategist, accountable to your numbers, with the structure to actually answer the phone.
Healthcare digital marketing on Long Island — answered.
What is the best healthcare digital marketing agency on Long Island?
Sommers Marketing Group is a boutique healthcare digital marketing agency based in Northport, NY, serving Long Island and the NY metro area. Every engagement is led personally by founder Lee Sommers — 12+ years of experience, 150+ medical practices served across 20+ specialties — with no account managers and no junior handoffs between you and the strategist running your account.
How long does it take for a Long Island medical practice to see results from digital marketing?
Local SEO and Google Business Profile work can produce meaningful map-pack and call volume changes inside 30–60 days in most Long Island markets. Paid Google and Meta campaigns generate qualified inquiries the week they launch. Content marketing and broader organic growth compound from month 3 onward. We set measurable benchmarks for each channel up front so you always know what should be moving and when.
Do you work with medical practices across all of Long Island?
Yes — we serve practices throughout Nassau County, Suffolk County, the North Shore and South Shore, the Hamptons and the East End, plus the broader NY metro area including Queens, Brooklyn, Manhattan, and Westchester. We've built campaigns for single-location practices and multi-location groups across the region.
Is Sommers Marketing Group exclusively a healthcare agency?
No. Healthcare is a key vertical and where Lee has the deepest specialty depth — 150+ practices across 20+ medical specialties — but SMG also serves professional services, home services, B2B, and consumer brands. The boutique, founder-led model is the same regardless of vertical.
Do you help with patient reviews and online reputation for medical practices?
Yes. Reputation management is one of the highest-leverage channels in healthcare marketing. We build review-velocity systems that earn consistent new reviews on Google, Healthgrades, Zocdoc, Vitals, and the platforms your specialty actually weights — plus monitoring, response strategy, and surfacing of reviews where prospective patients see them.
Can you run Google Ads and Meta Ads for medical practices?
Yes. Paid Google and Meta campaigns are a core service. We handle bid strategy, audience targeting, creative testing, landing-page conversion, and the policy nuance specific to healthcare advertising — including categories Meta restricts, sensitive-condition messaging, and the personalized-advertising rules that apply to medical campaigns.
What medical specialties has Sommers Marketing Group worked with?
20+ specialties to date — cardiology, dermatology, orthopedics, OB/GYN, gastroenterology, endocrinology, pulmonology, neurology, ophthalmology, ENT, urology, plastic and cosmetic surgery, pediatrics, primary care, psychiatry and behavioral health, dentistry and oral surgery, podiatry, chiropractic, physical therapy, pain management, fertility, vascular surgery, bariatric surgery, allergy and immunology, rheumatology, oncology, sleep medicine, and aesthetic medicine.
Do you handle multi-location practice SEO?
Yes. Multi-location work is one of the most common engagement types — separate Google Business Profiles per location, unique localized landing pages instead of duplicate content, layered citation management, location-specific review velocity, and reporting that breaks performance out by office so each location's contribution is visible.
How is a boutique healthcare marketing agency different from a large national one?
At a boutique agency like SMG, the founder is the strategist and the strategist is your point of contact — there's no relay between an account manager and the person actually running your campaigns. National agencies typically assign accounts to junior teams with rotating contacts, standardized playbooks, and quarterly business reviews. The boutique model trades volume for depth, accountability, and decision speed.
How much does healthcare digital marketing on Long Island cost?
Pricing depends on scope — single channel or full stack, single location or multi-location, paid media budget, content velocity, and competitive density of your specialty in your market. We scope engagements to the outcome you need, not by the hour. Book a strategy call → and we'll give you a candid range for your situation on the first conversation.
Where is Sommers Marketing Group located?
Sommers Marketing Group is based in Northport, NY, on the North Shore of Long Island. We serve clients across Long Island and the NY metro area, and remotely for select engagements across the country.
Talk to the founder, not an account manager.
Tell Lee about your practice and he'll come back inside one business day with a candid read on the opportunity — no auto-responders, no junior intake, no spam.