Email Marketing that turns subscribers into revenue.
Your email list is the one audience you actually own. We help Long Island businesses grow it, segment it, and turn it into a dependable channel for repeat sales and new-customer bookings.
The one audience you actually own.
Ad platforms change their rules and their prices. Social reach rises and falls. Your email list does neither. It is a direct, permission-based line to people who already raised their hand, which is why email remains one of the highest-return channels in marketing.
back per $1 spent
Email consistently ranks among the highest-return channels in marketing, because you are talking to an audience that opted in.
email users worldwide
Nearly everyone you want to reach checks email daily. It is still the most universal digital channel there is.
audience ownership
You own your list outright. No algorithm decides who sees your message and no bid war stands between you and your customers.
more likely to convert
Segmented, automated emails outperform one-size-fits-all blasts by a wide margin, turning attention into booked revenue.
Six disciplines, one revenue channel.
Email marketing is a system, not a send button. We run every layer below in concert so your list grows, your messages land, and your automations keep working while you run the business.
Campaign Strategy
A calendar tied to your sales cycle, promotions, and seasonal demand. Every send has a job to do, whether that is a launch, a promotion, a re-engagement push, or a value-first newsletter that keeps your brand top of mind.
List Growth & Segmentation
Permission-based capture across your site, checkout, events, and social, then segmentation by behavior, interest, and lifecycle stage so the right message reaches the right person. We never buy lists.
Automated Nurture Flows
Welcome series, lead nurture, abandoned-cart recovery, post-purchase follow-up, and win-back sequences that run automatically. Set up once, they generate revenue around the clock without another hour of your time.
Newsletter Design & Management
Mobile-first, on-brand templates plus the copywriting and ongoing management to keep a consistent newsletter going. We handle the cadence so your audience hears from you regularly, not sporadically.
Deliverability
Domain authentication with SPF, DKIM, and DMARC, sender warm-up, list hygiene, and engagement-first content, so your emails reach the inbox instead of the spam folder. Deliverability is what makes everything else pay off.
Analytics & Reporting
Open, click, conversion, and revenue tracking reported in plain English against business outcomes. We test subject lines, send times, and offers continuously so every campaign performs better than the last.
Plan. Build. Send. Optimize.
A repeatable, transparent process, so you always know what phase you are in, what is coming next, and why each step is happening.
Plan
Audit your current program and platform, map your audience and lifecycle stages, and set a calendar and automation plan tied to revenue.
Build
Set up authentication and templates, build capture forms and segments, and write the core automations that will run in the background.
Send
Launch campaigns and flows with tracking in place from day one, so every send is measured and every subscriber is routed correctly.
Optimize
Test subject lines, timing, and offers, prune inactive contacts, and iterate on the flows and campaigns closest to revenue every month.
Built for businesses with something to say and someone to say it to.
If you have customers, past leads, or an audience that opted in, you have an email program waiting to be built. It works especially well for these Long Island businesses.
Local service businesses
Home services, medical and dental practices, and professional firms that rely on repeat visits, referrals, and staying top of mind between appointments.
E-commerce and retail
Stores that live on repeat purchases, where welcome flows, cart recovery, and post-purchase sequences quietly drive a large share of revenue.
B2B and multi-touch sales
Companies with longer sales cycles that need to nurture leads with useful content until the timing is right, then hand a warm prospect to sales.
Local relationships, built one inbox at a time.
Long Island businesses live and die on repeat customers and word of mouth. Email is how you stay in front of Nassau and Suffolk County customers between visits, turn a one-time buyer into a regular, and give happy clients an easy reason to refer you.
We build email around your real calendar: local seasons, community events, promotions, and the rhythm of how your customers actually buy. Every message earns its place in the inbox and moves someone one step closer to booking or buying again.
Email works even harder as part of a connected program. It captures the visitors your SEO and content marketing brings in, and it pairs naturally with reputation management to turn satisfied customers into reviews that win the next one.
What an email program covers
- Platform setup, the right tool selected, configured, and authenticated for your list and goals.
- Capture and segmentation, opt-in forms and behavior-based segments so every message is relevant.
- Core automations, welcome, nurture, cart recovery, post-purchase, and win-back flows that run on their own.
- Campaigns and newsletters, an ongoing calendar with design and copy handled for you.
- Deliverability care, authentication, list hygiene, and monitoring that keep you in the inbox.
- Revenue reporting, plain-English results tied to bookings and sales, not vanity opens.
Straight answers to the questions buyers actually ask.
How soon does email marketing produce results?
Faster than most channels. Because you are messaging people who already know you, a well-built welcome flow or promotional campaign can drive bookings and sales within days of launch. The compounding gains come over the next few months as your list grows, your automations mature, and your sending reputation strengthens.
How do you grow an email list without buying one?
We never buy lists. Purchased lists wreck deliverability and violate platform rules. Instead we build permission-based growth: high-intent opt-in offers, website and checkout capture, lead magnets, event and in-store signups, and social calls to action. Every subscriber opts in, which keeps engagement and inbox placement high.
What email platforms do you work with?
We work in the platform that fits your business, including Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Constant Contact, and others. If you are starting fresh, we recommend and set up the right tool for your goals, list size, and budget rather than forcing a one-size-fits-all stack.
Is email marketing still effective?
Email remains one of the highest-return channels in marketing because you own the audience. Social reach and ad costs shift constantly, but your list is a direct line to people who chose to hear from you. Done well, email consistently delivers strong return on every dollar invested and keeps customers coming back.
How do you keep emails out of spam?
Deliverability is a discipline, not luck. We authenticate your domain with SPF, DKIM, and DMARC, warm up sending gradually, keep lists clean by removing inactive contacts, and write content that earns engagement instead of tripping spam filters. Good deliverability is what separates a list that converts from one that lands in the promotions tab.
Do you write and design the emails?
Yes. We handle strategy, copywriting, and mobile-first design end to end, built around your brand and your customer journey. You approve the plan and the templates, then we run the ongoing calendar and automations so email stays consistent without adding work to your plate.
How does email marketing work with SEO and social media?
They feed each other. SEO and content bring new visitors, email captures and nurtures them, and reputation and social keep the brand warm between purchases. You can run email on its own or as part of a unified growth program. See our full services list →
What makes Sommers Marketing Group different?
Senior strategy without the agency layers. Every engagement is led personally by Lee Sommers, with 19 years of agency experience, no junior handoffs, and no rotating account managers. Fewer clients, deeper focus, and direct accountability for the revenue email is supposed to produce. More about how we work →
How much does email marketing cost?
Pricing scales with scope: list size, sending frequency, the number of automations, and how much design and copywriting you need. We do not sell hours; we scope engagements against the outcome you need. Book a strategy call → and we will give you a candid range for your situation on the first conversation.
Ready to turn your list into revenue?
Tell us about your business and Lee will reach out within one business day with a candid read on where the opportunity is. No spam, no auto-responders, no junior handoffs.
Prefer to call?
631-496-1600, Monday to Friday, 9am to 6pm ET.
One business day response
Every reply comes directly from Lee, no auto-responders, no junior intake.
Tell us about your needs
A few details help Lee come prepared with a useful answer, not a generic pitch.