Paid Advertising That Drives Measurable Growth.
Launch data-driven campaigns designed to generate qualified traffic, leads, and revenue — without wasting ad spend.
The fastest path from spend to qualified lead.
Paid advertising is the one channel where you can buy a customer today — not next quarter. When the targeting, creative, landing page, and tracking line up, every dollar earns its keep and the scoreboard updates in real time.
to first lead
A well-built search campaign typically produces qualified inquiries inside the first business day. No other channel turns on that fast.
return per $1 spent
is the Google-reported average across search advertisers — and a healthy floor. Tuned accounts routinely deliver 4–8x on well-matched offers.
of high-intent clicks
on commercial queries go to paid ads above the fold. If you're not bidding on your category, your competitor is — and they're getting the call.
scalability
Once unit economics work, you scale by raising the budget. No new hires, no new content calendar, no waiting for compounding — just more of what's already winning.
Seven disciplines, one accountable number.
Paid advertising isn't a checklist of platforms — it's an integrated system where targeting, creative, landing pages, and measurement all pull together. We run every layer below in concert, against a single revenue metric you actually care about.
Google Ads
Full account management — search, Performance Max, display, YouTube, and Local Service Ads. Bid strategy, negative-keyword discipline, and conversion-driven optimization on the platform that still owns commercial intent.
Search Campaigns
High-intent keyword targeting, ad copy that matches the query, and landing pages that match the ad. The cleanest path from search to conversion — and the easiest place to waste money if it's run sloppy.
Display Campaigns
Visual placement across the Google Display Network and premium publishers — used surgically for awareness, audience-building, and prospecting, not as a budget dumping ground.
Social Advertising
Meta (Facebook + Instagram), LinkedIn for B2B, and TikTok where it fits. Audience strategy, creative testing, and conversion tracking that survives the iOS 14 era — not just boosted posts.
Retargeting
The visitor who left without converting is your highest-converting audience — for the next 30 days. We build retargeting sequences that recover lost intent across search, display, and social without burning them out.
Landing Page Optimization
The ad gets the click; the landing page decides whether it pays for itself. We tune headlines, offers, trust signals, and forms so the page that costs you money is also the page that earns it back.
Analytics & Attribution
GA4, server-side conversion tracking, offline-conversion uploads, and call tracking — wired so every channel gets the credit it actually earned. No platform self-reporting, no inflated ROAS.
Research. Build. Launch. Optimize.
A repeatable process — so every campaign is tied to a hypothesis, every hypothesis is tied to a metric, and you always know what we're testing and why.
Research
Competitor audit, keyword and audience research, customer interviews, and a clear-eyed read of your real unit economics — so the campaign plan is grounded in math, not guesswork.
Build
Account structure, ad creative, audiences, landing pages, and conversion tracking — built right the first time so we're not paying to fix foundation problems on month three.
Launch
Phased rollout with budget guardrails, daily monitoring through the learning phase, and rapid iteration on the queries, audiences, and creatives that move first.
Optimize
Weekly bid and budget management, monthly strategy review, and quarterly account rebuilds where they're warranted. Tied to revenue — not to a dashboard screenshot.
Where every dollar earns its keep.
Most paid accounts leak money in a handful of predictable places. Here's where we spend the most time tuning — and why each one moves the only number that matters: cost per acquired customer.
Budget efficiency
Most inherited accounts have 20–40% of media flowing to queries, placements, or audiences that will never convert. We cut the waste first — usually the largest single lift in the first 30 days.
Cost per acquisition
CPA is the only metric that maps cleanly to profit. We optimize ad copy, audiences, bids, and landing pages against your target CPA — not against impressions, clicks, or any vanity input that doesn't pay rent.
Return on ad spend
ROAS only matters if it's measured against margin and lifetime value, not gross revenue. We model your real economics first, then set ROAS targets that map to actual profitability.
Lead quality
A campaign that floods sales with bad leads is worse than a slower one that delivers fewer good ones. We track qualified-lead rate, close rate, and average deal size by source — and cut the channels that produce noise.
Conversion tracking
If the tracking is wrong, every optimization decision is wrong. We wire GA4, server-side events, offline conversions, and call tracking properly before we tune a single bid.
Attribution modeling
Platforms over-claim. We use multi-touch attribution to show what each channel actually contributed — and which dollars to move where for the next dollar of incremental revenue.
Built for how people search now — and how they'll search next.
AI Overviews, generative answer engines, and shifting platform behavior are reshaping the front of the funnel. Paid programs that ignore it are already losing share. The ones that adapt — we build for that.
Search evolution
Search behavior is moving from short keywords to long, conversational queries. We restructure campaigns around intent themes and broad-match-with-discipline so coverage keeps up with how people actually ask.
AI summaries & paid visibility
AI Overviews push organic results down — and paid placements remain at the top. As AI summaries take more screen real estate, the value of paid above the fold goes up, not down.
Intent signals
First-party data, audience signals, and conversion-modeled events power Google's and Meta's smart bidding. We feed the algorithms the right inputs so automation works for you, not against you.
Multi-channel acquisition
No single platform owns the customer journey anymore. We design campaigns across search, social, and retargeting so each channel does the job it's best at — and so the platforms feed each other instead of competing.
Modern customer journeys
Most B2B and high-ticket B2C purchases now involve a dozen touchpoints across weeks. We build paid programs that meet buyers where they actually are at each stage — not where last-click attribution pretends they are.
Future-proofing
Cookie deprecation, AI search, platform consolidation. We build accounts that survive the next change — clean tracking, first-party data, and creative that earns attention without depending on a single targeting trick.
Straight answers to the questions business owners actually ask.
How much should I spend on paid advertising?
Enough to learn, not so much you can't afford to be wrong. For most local-service businesses on Long Island, $2,500–$5,000/month in media gets you statistically meaningful data inside 60 days. National or competitive verticals need more. We scope the right starting budget against your average customer value and sales cycle — not a generic percentage of revenue.
How long before I see results?
Search campaigns typically produce qualified leads inside the first two weeks once they're live and tracked properly. The first 30 days are about gathering data; days 30–60 are where optimization compounds and cost per acquired customer drops. If we're not moving the right direction by week three, we change something.
What's the difference between Google Ads and SEO?
Paid buys traffic the moment you turn it on and stops the moment you turn it off — it's a faucet. SEO is an asset that compounds for months and years. Most growing businesses run both: paid for speed and testing, SEO for compounding cost-of-acquisition reductions. More on our SEO approach →
Which platforms do you manage?
Google Ads (search, Performance Max, display, YouTube), Meta (Facebook + Instagram), Microsoft Ads / Bing, and LinkedIn for B2B. We recommend the platforms that fit your buyer's actual journey — not the ones that are trendy. Most clients run two or three channels, not all of them.
How do you measure ROI?
Against customer acquisition, not impressions or clicks. We track conversions, qualified-lead rate, cost per acquired customer, return on ad spend, and pipeline influenced by paid. Monthly reporting in plain English — what worked, what didn't, what we're changing next. Vanity metrics stay out of the slide.
Can you take over and improve an existing campaign?
Yes — and that's one of the most common engagements. We audit the account, find the leaks (broad-match waste, weak landing pages, broken tracking, untuned bidding), and rebuild what's underperforming without losing the historical data. Most accounts we inherit have 20–40% of spend going to queries that will never convert.
Do you require long-term contracts?
No. We work month-to-month after an initial onboarding period because if we're not earning the work, you shouldn't be locked in. The flip side: paid advertising needs at least 90 days to truly stabilize, so we're upfront that month one is a build, month two is a tune, and month three is where the numbers should be telling a clear story.
What's a realistic ROAS for my business?
It depends entirely on margin, sales cycle, and customer lifetime value. A 4x ROAS on a low-margin product can lose money; a 2x ROAS on a $20K service is a home run. We model your real unit economics first and set ROAS targets that map to actual profitability — not industry averages that don't account for your business.
Will paid advertising work for a local service business?
Yes — local intent is some of the highest-converting traffic on the internet. Geo-targeted search, call-only ads, local service ads, and tight retargeting on a defined service area routinely produce qualified leads at a fraction of the cost of national campaigns. We've built local paid programs across Nassau and Suffolk County and the framework travels to any market.
What happens to my ad account when the engagement ends?
It's yours — always. We build campaigns inside accounts you own, with administrator access in your name, so all the data, conversion history, and audience signals stay with you. No held-hostage accounts, no proprietary platforms you can't take with you. That's a standing rule, not a perk.
What makes Sommers Marketing Group different?
Senior strategy, no agency layers. Every engagement is led personally by Lee Sommers — 19 years of agency experience, no junior handoffs, no rotating account managers. Fewer clients, deeper focus, and direct accountability for the numbers we promised. More about how we work →
How much does campaign management cost?
Management fees scale with media spend and campaign complexity — we don't sell hours, we scope engagements against the outcome you need. A typical Long Island small-business engagement runs in the low four figures per month in management on top of media. Book a strategy call → and we'll give you a candid range for your situation on the first conversation.
Paid compounds when it's paired.
Paid advertising delivers leads. The work below makes sure those leads land on a site that converts, find a reputation worth trusting, and get to a human while the intent is still warm.
SEO & Content Marketing
Compounding organic visibility — the long-term asset that lowers cost-of-acquisition while paid covers the short-term need.
Learn MoreWebsite Optimization
Performance, UX, and conversion-rate work on the landing pages your ads point at — so the click you paid for actually converts.
Learn MoreSocial Media Management
Organic social, community management, and content cadence — the brand layer that makes paid social land warm instead of cold.
Coming SoonReputation Management
Reviews, ratings, and trust signals — the proof every paid landing page leans on to convert at scale.
Coming SoonAI Tools & Automation
Automated lead routing, instant follow-up, and reporting workflows — so the leads paid generates get to a human while they're still warm.
Coming SoonSee All Services
The full stack of growth services — pick the channels you need, or run them together as a unified program.
View ServicesReady To Scale With Paid Advertising?
Tell us about your business and Lee will reach out within one business day with a candid read on where the opportunity is — no spam, no auto-responders, no junior handoffs.
Prefer to call?
631-496-1600 — Monday–Friday, 9am–6pm ET.
One business day response
Every reply comes directly from Lee — no auto-responders, no junior intake.
Tell us about your needs
A few details help Lee come prepared with a useful answer, not a generic pitch.