Marketing That Turns Smiles Into Treatment Starts.
Help patients researching aligners, braces, and veneers find your practice, trust your results, and book the consult that becomes a start.
Years experience
Clients served
Boutique agency, work directly with the founder
A new smile is an elective decision, and patients shop it carefully.
Unlike a routine cleaning, aligners, braces, and veneers are elective, aesthetic, and often financed, so patients treat them like a purchase. They search a specific treatment, compare practices, study smile transformations, weigh mail-order aligner brands against professional care, and think hard about cost before they book. The practices that grow are the ones that show up for those treatment searches, prove their results, address financing openly, and make the consult easy to request. This is different from general and family dentistry, and it deserves its own strategy focused on treatment starts.
What we typically see when we audit an ortho or cosmetic practice.
When we review an orthodontic or cosmetic dental practice, the same gaps come up again and again. They are fixable, and closing them is usually where the next treatment starts come from.
A free consultation shows you exactly which of these are costing your practice starts.
Get a Free Marketing Consultation- Cosmetic and orthodontic treatments are buried under general dentistry pages, so they never rank for their own searches.
- The practice does not appear for "Invisalign near me," "braces in [town]," or "veneers [county]," so patients find competitors first.
- Before-and-after smile galleries are missing or thin, so there is little visual proof to reassure a prospective patient.
- Pricing and financing are never addressed, so cost-conscious patients drop off before they ever inquire.
- Consult requests are slow to be answered, so patients move on to a mail-order aligner or another practice.
What we do for orthodontists and cosmetic dentists.
From clear aligners to veneers and full smile makeovers, every service we offer points at one outcome: more qualified consults that turn into treatment starts.
Treatment-Level SEO
Rank for the treatments patients actually search. We build dedicated pages for aligners, braces, veneers, and whitening, optimize your Google Business Profile, and target searches like "Invisalign near me" and "cosmetic dentist in [town]."
- Treatment-specific pages
- Google Business Profile optimization
- Local and treatment keyword targeting
- Separation from general dentistry pages
Paid Search and Paid Social
Reach patients ready to start. We build and manage paid search and paid social campaigns for your priority treatments, segmented for adults and parents of teens, with tracking that ties spend to consult requests.
- Treatment-focused paid search
- Adult and teen audience segmentation
- Consult request tracking
- Budget-conscious management
Smile-Transformation Social and Content
Nothing sells aesthetic dentistry like real transformations. We create before-and-after content and patient-friendly education, shared with proper consent, that showcase your results and keep your practice top of mind.
- Before-and-after smile content
- Treatment education and FAQs
- Patient stories with consent
- Consistent posting and brand voice
Website and Financing Offers
Cost is a top question for elective treatment. We design fast, mobile-first pages that present treatments, financing, and offers transparently and make requesting a consult effortless, so price-conscious patients keep moving forward.
- Treatment and financing pages
- Clear offers and calls to action
- Mobile speed and consult forms
- Trust and credential elements
Reputation and Reviews
Reviews reassure patients committing to months of treatment. We build a system that requests reviews at the right moment, grows your Google profile, and helps you respond professionally so your reputation reflects your results.
- Post-treatment review requests
- Google and social review growth
- Review response strategy
- Reputation monitoring
Consult Capture and Nurture
Getting the consult is only half the job, converting it to a start is the goal. We build fast consult capture and follow-up that answers cost and treatment questions and keeps patients engaged until they commit.
- Instant consult-request response
- Cost and treatment follow-up
- Consult-to-start nurture
- Past-inquiry reactivation
Built for elective, aesthetic dental treatment.
Whether you are a dedicated orthodontist, a cosmetic dentist, or a general practice expanding into aesthetic treatment, we tailor strategy to the specific treatments you want to grow and the patients you want to reach.
Get a Free Marketing Consultation- Orthodontists: Grow aligner and braces starts across adult and teen segments in your service area.
- Cosmetic Dentists: Attract patients researching veneers, whitening, and full smile makeovers.
- Clear Aligner Providers: Win patients comparing professional aligners to mail-order brands.
- Veneers and Smile Makeovers: Reach patients ready to invest in a complete smile transformation.
- General Dentists Adding Cosmetic: Give your elective services their own visibility, separate from routine care.
- Multi-Location Practices: Grow treatment starts across several offices, each ranking in its own market.
What an ortho or cosmetic practice needs to grow.
A steady flow of treatment starts is not built on one tactic. It comes from six connected elements working together. A gap in any one of them limits the return on the rest.
Treatment Visibility
Patients cannot choose a practice they never find. Ranking for aligners, braces, and veneers by name is the foundation everything builds on.
Reputation
Reviews reassure a patient committing to months of treatment and a real investment, and they help you rank in local search.
Smile Proof
Before-and-after transformations are the strongest proof in aesthetic dentistry, turning cautious researchers into confident consults.
Financing Clarity
Cost is the top objection. Addressing pricing and financing openly keeps more qualified patients moving toward a start.
Consult-to-Start Conversion
The consult is where the start is won or lost. Fast response and clear follow-up convert more consults into treatment.
Analytics
You cannot optimize what you cannot see. Clear reporting on which treatments and channels drive starts lets us double down on what works.
"Cosmetic and orthodontic treatment is nothing like a routine cleaning. Patients are choosing to invest in their appearance, they shop around, and they weigh mail-order aligners and cost against professional care. So the marketing has to be different too. It needs its own pages, its own before-and-after proof, and honest answers about financing. The practices that win give their elective treatments the spotlight they deserve instead of hiding them behind general dentistry."
Lee Sommers
Founder, Sommers Marketing Group
Why ortho and cosmetic practices work with Sommers Marketing Group.
Sommers Marketing Group is led by Lee Sommers, with more than nineteen years of experience and over three hundred clients served across healthcare and local service industries. We are a boutique agency, which means you work directly with the strategist doing the work, not a rotating team of account managers.
Elective treatment expertise
We understand how aesthetic dental patients shop, how to separate cosmetic treatment from routine care, and how to compete with mail-order aligner brands.
Data-driven strategy, not guesswork
Every decision is grounded in what the data says about your market, your treatments, and what is actually generating starts for practices like yours.
Distinct from your general dentistry
We give your elective and cosmetic treatments their own visibility and messaging, so they do not get lost under routine care.
Transparent reporting
You always know what we are working on, what is moving, and where your consults are coming from. No black-box reporting, no vanity metrics.
Focus on measurable ROI
We tie marketing activity to the outcomes that matter for an ortho or cosmetic practice: consult requests and treatment starts.
How we start.
Free marketing consultation
We review how your practice appears for the treatments you offer, where competitors and aligner brands are winning, and the fastest path to more starts.
A custom strategy
You get a straightforward plan built around your priority treatments, your patient segments, and your budget. No jargon, no pressure, no generic package.
Execution and reporting
We do the work, report on what is moving, and adjust as your consults and treatment starts grow. You stay informed without managing the details.
Common questions about orthodontic and cosmetic marketing.
How is this different from general dentist marketing?
General dentist marketing focuses on recurring care like cleanings, checkups, and family dentistry. Orthodontic and cosmetic marketing targets elective, aesthetic, higher-value treatments that patients choose and often finance: clear aligners, braces, veneers, and smile makeovers. The search behavior, the buyer, and the sales cycle are different, so we build dedicated pages and campaigns around treatment starts rather than routine visits.
How do you compete with direct-to-consumer aligner brands?
Mail-order aligner brands compete on price and convenience, but they cannot offer in-person diagnosis, supervision, and the ability to handle complications. We position your practice on the safety, expertise, and results of doctor-directed treatment, target patients researching professional options, and use education and before-and-after proof to show why supervised care is worth choosing over a mail-order kit.
How do you market to both adult and teen patients?
Adults and parents of teens research differently and value different things. Adults often care about discreet options, appearance, and financing, while parents weigh experience, comfort, and scheduling. We segment your campaigns and content so each audience sees messaging that speaks to them, which improves both the quantity and the quality of consult requests.
How important are before-and-after smile photos and reviews?
For aesthetic treatment they are decisive. Prospective patients want to see real smile transformations and hear from real patients before they commit to months of treatment and a significant investment. We help you present before-and-after cases with proper consent and build a steady review profile, because that visual proof and social proof are often what turn a researcher into a consult.
Can you help promote financing and treatment offers?
Yes. Because these treatments are elective and often financed, clear pricing guidance, financing options, and well-timed offers can be the deciding factor. We build landing pages and campaigns that present financing and offers transparently, so cost is addressed early and more of your qualified inquiries move forward to a consult and a start.
What treatments can you generate patients for?
We build campaigns around the treatments you want to grow, including clear aligners, traditional and clear braces, veneers, teeth whitening, and full smile makeovers. Each has its own search behavior and value, so we create dedicated pages and campaigns for each rather than a single generic page, so you attract the specific cases that fit your practice.
How long does it take to see results?
Paid search can produce consult requests within days once campaigns are live, while local SEO and reviews typically build measurable momentum over two to four months. Aesthetic treatment is a considered decision, so we usually run paid campaigns for near-term consults while the organic foundation and your before-and-after library compound for a steadier long-term flow.
Do you also work with general dentists adding cosmetic services?
Yes. Many general and family dentists are expanding into aligners, veneers, and cosmetic work, and this page is built for exactly that elective side of the practice. We help you market those specific treatments distinctly from your routine care, so your cosmetic services get their own visibility rather than being buried under general dentistry messaging.
Ready to grow your treatment starts?
Let's build a custom marketing strategy that generates more qualified consults and turns them into aligner, braces, and veneer starts. No obligation, no pitch deck.
Prefer to call?
631-496-1600. Monday to Friday, 9am to 6pm ET.
One business day response
Every reply comes directly from Lee, no auto-responders, no junior intake.
Schedule your free consultation
A few details help Lee come prepared with a useful answer specific to your practice, not a generic pitch.