Build a social presence that creates real business growth.
Create consistent visibility, stronger customer relationships, and content that supports long-term growth across modern social platforms — engineered for trust, demand, and pipeline, not vanity metrics.
Social is where trust gets built — before the first call.
Modern buyers research everywhere except where you want them to. They check Instagram before they visit the website, scroll Reels before they Google, and read DMs from friends before they read your reviews. A serious social presence isn't optional anymore — it's the connective tissue between attention, trust, and the moment a buyer is ready to act.
people on social media
Worldwide. For most local and national businesses, this is the largest concentration of buyer attention ever assembled.
average daily use
Per user, across platforms. Social is now the highest-volume daily media channel for the majority of your buyers.
research before buying
Of buyers check a business's social profiles before reaching out. A weak presence quietly disqualifies you from consideration.
trust lift from social proof
Businesses with active, current social channels see meaningfully higher inbound-conversion rates than those without.
Seven disciplines, one social system.
Social isn't a single deliverable — it's a system of strategy, creation, distribution, and measurement that has to run in concert. We own all seven layers so nothing falls between the cracks.
Social Strategy
Audience research, platform selection, content pillars, brand voice, and a measurement plan — built around your buyers and your business outcomes, not a template content calendar.
Content Creation
Graphic design, copywriting, photography direction, and on-brand assets produced at a cadence your audience can recognize. Real content for a real business — never stock-photo filler.
Posting & Scheduling
Cadence built around when your audience is actually online, captioning that respects platform-native voice, hashtag strategy, and a single editorial calendar you can see at any time.
Community Management
Comments answered, DMs monitored, sales conversations surfaced to you in real time, and brand voice protected in every reply. The layer most agencies skip and the one that drives the most pipeline.
Short-Form Content
Reels, Shorts, and TikToks edited from raw footage — captioned, paced, and hooked for the platforms where short-form is now the dominant discovery channel.
Platform Growth
Audience expansion through paid amplification of your strongest organic content, partnership and creator collaboration where it fits, and the unglamorous mechanics of profile optimization that compound over time.
Performance Reporting
Monthly reporting in plain English — reach within your real audience, engagement quality, profile-to-site conversion, and pipeline influenced by social. No vanity charts you can't act on.
Strategy. Create. Publish. Optimize.
A repeatable rhythm — so every month builds on the last instead of resetting to a blank content calendar.
Strategy
Audience, platforms, pillars, and the measurable outcomes we're solving for. A documented plan you can hold us accountable to.
Create
Graphics, copy, and short-form video produced against the editorial calendar — captured during regular content shoots, never stock-photo filler.
Publish
Scheduled at the moments your audience is actually online, with active community management on every channel from the minute a post goes live.
Optimize
Monthly read on what worked, what didn't, and where to push next month. Paid amplification of the best-performing organic so reach compounds.
Content that builds the brand and the pipeline.
Most social content is forgettable because it's built to fill a slot, not to do a job. Every post we publish has a job: build authority in your category, surface social proof, generate inbound, retarget a warm audience, or open a sales conversation in DMs.
That starts with brand consistency — voice, palette, and visual system that look unmistakably like you across every platform — and continues into storytelling that earns organic reach: real customers, real outcomes, real people behind the business. Stock imagery and AI slop don't earn trust, and they don't get shared.
Engagement quality matters more than engagement volume. We measure saves, shares, DMs, and profile-to-site clicks — the signals that map to actual buying intent — and we engineer the content stack to produce more of them. Every month, the strongest posts become the next month's paid creative, and the data informs what we publish next.
What an SMG social program covers
- Brand system — voice, visual identity, and content pillars documented so every post feels unmistakably like you.
- Editorial calendar — a monthly plan tied to your sales cycle, seasonality, and the moments your audience actually buys.
- Content capture — regular photo/video shoots so the feed reflects the real business, not template assets.
- Short-form video — Reels, Shorts, and TikToks edited from your footage with hooks, captions, and pacing tuned for each platform.
- Community workflows — comment and DM monitoring with sales conversations surfaced to you the moment they happen.
- Outcome reporting — monthly performance tied to engagement quality, profile-to-site clicks, and pipeline influenced by social.
Social is where modern discovery actually starts.
Buyers don't only Google anymore. They search inside TikTok and Instagram, they ask AI engines for recommendations, and they cross-check brands across every channel before they decide. A serious social presence is now table stakes for being findable at all.
In-platform discoverability
Instagram, TikTok, and YouTube have become first-stop search engines for huge categories — restaurants, services, products, advice. We structure captions, hashtags, and on-screen text so your content is findable inside those native searches, not just on the feed.
Content indexing across platforms
A consistent posting cadence builds a deep, indexable library of branded content that AI answer engines and traditional search can both surface. The more authoritative your social footprint, the more often you show up in answers.
Multi-platform visibility
We don't post the same asset eight ways — we repurpose strategically so each platform gets format-native content. The result: more surface area for the brand without diluting quality on any single channel.
Brand signals for AI engines
Generative search increasingly weighs brand mentions, profile authority, and consistent public messaging across platforms. Social is one of the most efficient ways to manufacture those signals at scale.
Cross-channel content ecosystems
Your strongest social posts feed your SEO and content program. Long-form video clips into Shorts. Customer stories become reviews become testimonial Reels. Nothing gets wasted.
Reputation as a discovery layer
Comments, DMs, and tagged posts behave like reviews for the AI era. A community management discipline that protects brand voice and surfaces social proof feeds straight into a stronger reputation footprint across every channel.
Straight answers to the questions buyers actually ask.
Which social platforms should our business focus on?
The right platforms depend on where your buyers actually spend time and what content format suits your offer. For most local service businesses, Instagram and Facebook still drive the strongest discovery and trust signals. LinkedIn is the move for B2B and considered-purchase services. TikTok matters when short-form video aligns with how your audience researches. We pick two or three platforms to do exceptionally well rather than spreading thin across every network.
How often should our business post on social media?
Cadence matters less than consistency and quality. For most engagements we run 3–5 feed posts per platform per week plus a steady short-form video stream (Reels, Shorts, TikTok) where it fits. The bigger lever is whether each post earns the slot — original photography, useful information, real customer stories — rather than filler posted to hit a number.
Do follower counts actually matter?
Follower counts are a vanity metric on their own. What matters is whether the right people are seeing your content, whether they engage, and whether that engagement turns into website visits, calls, bookings, or pipeline. A 1,500-follower account that drives 40 qualified inquiries a month outperforms a 60,000-follower account that drives none. We report against business outcomes, not follower charts.
Can social media actually generate leads, or is it just for awareness?
Both — and the two reinforce each other. Social earns trust at the top of the funnel, then converts the audience you've built into bookings, calls, and form fills through tight calls-to-action, link-in-bio funnels, story CTAs, and direct-message workflows. The accounts that "don't generate leads" are usually missing the conversion layer, not the audience.
How do you measure success on social media?
Against business outcomes: reach within your actual target audience, engagement quality (saves, shares, DMs, comments — not just likes), profile-to-website click-through, conversions from social traffic, and revenue influenced by social touchpoints. We report monthly in plain English with the metrics tied to what you're trying to grow, not platform vanity scores.
Should we run paid social ads alongside organic?
In most cases, yes. Paid amplification turns your best-performing organic content into reach you can scale, lets you retarget the audience you've already engaged, and accelerates lead generation. We run paid and organic as one program — your strongest organic posts become your paid creative, and paid data informs what you publish next.
How long before we see results from social media management?
Engagement and reach improvements typically show within the first 30–60 days as we re-orient cadence, formats, and creative. Meaningful follower and audience-quality growth tends to land between months 3–6. Pipeline impact (calls, leads, bookings tied to social) builds over the same window as your content library compounds and your community grows.
Do you create the actual content, or do we have to provide it?
We create the content. Most engagements include graphic design, copywriting, content scheduling, and short-form video editing from raw footage you provide. For service businesses, we'll usually run a monthly content capture (photos and short clips of you, your team, and your work) so the social feed reflects the real business rather than stock imagery.
Do you handle community management and direct messages?
Yes. Community management is part of every engagement — responding to comments, monitoring DMs, surfacing legitimate sales conversations to you in real time, and protecting brand voice in every reply. For lead-driven businesses, fast response time in DMs is one of the highest-leverage things social media does.
How is your approach different from a typical social media agency?
Senior strategy without junior handoffs. Every engagement is led personally by Lee Sommers — 19 years of agency experience running the strategy and the work for a deliberately small roster of clients. No rotating account managers, no template-spun content calendars, and no chasing engagement metrics that don't move revenue. More about how we work →
Does social media still matter for AI search and discoverability?
More than ever. AI answer engines and modern search increasingly pull brand signals from social platforms — public posts, profile authority, video content, review-style comments, and engagement patterns. A consistent, well-structured social presence reinforces topical authority and helps your brand show up in answers that buyers see before they ever hit your website. See our SEO & Content Marketing page for how the two compound together.
How much does social media management cost?
Pricing scales with scope — number of platforms, content volume, whether short-form video is in scope, and whether paid amplification runs alongside. We don't sell hours; we scope engagements against the outcome you need. Book a strategy call → and we'll give you a candid range for your situation on the first conversation.
Ready to build a social presence that performs?
Tell us about your business and Lee will reach out within one business day with a candid read on where the opportunity is — no spam, no auto-responders, no junior handoffs.
Prefer to call?
631-496-1600 — Monday–Friday, 9am–6pm ET.
One business day response
Every reply comes directly from Lee — no auto-responders, no junior intake.
Tell us about your needs
A few details help Lee come prepared with a useful answer, not a generic pitch.