See How Your Practice Shows Up When Patients Search.
We help dermatology practices on Long Island improve visibility in local search, earn more reviews, and turn website traffic into booked appointments.
Years experience
Clients served
Boutique agency, work directly with the founder
Most patients pick a dermatologist before they ever call.
Patients rarely shop around, whether they are searching for a medical concern like a suspicious mole or a cosmetic treatment like Botox. They open Google or Maps, type something like "dermatologist near me" or "Long Island dermatology," and choose from the handful of practices that show up first with strong reviews. If your practice is not in that group, you are losing patients to the practice down the road, not because they are better, but because they are easier to find. Dermatology marketing is less about advertising and more about being the obvious choice at the exact moment a patient is looking, for both medical and cosmetic care.
What we usually find when we look.
When we take a quick look at a dermatology practice's local search presence, the same issues come up again and again.
The free review shows you exactly which of these are costing you appointments.
Request a free dermatology visibility review- The practice ranks below the map pack for "dermatologist near me" and similar searches.
- Few recent Google reviews, or no system for requesting them.
- A website that loads slowly on mobile, where most patients are searching.
- Cosmetic services like Botox, fillers, and laser treatments buried instead of featured with clear pricing or booking paths.
- Missing or thin service pages, so searches for specific conditions or procedures go unanswered.
What we do for dermatology practices.
Local SEO and Content
Rank for the searches patients actually use, from "dermatologist near me" to specific conditions and treatments.
Learn MoreSocial Media Management
An active presence that shows your team, your results, and your expertise.
Learn More"Local service marketing is not about being the loudest. It is about being the easiest to find and the easiest to trust at the moment someone needs you. For a dermatology practice, that means showing up in the map pack, having recent reviews a patient can believe, and a site that makes both medical and cosmetic services easy to find and book. Get those right and growth follows."
Lee Sommers
Founder, Sommers Marketing Group
Why practices work with Sommers Marketing Group.
Sommers Marketing Group is led by Lee Sommers, who brings more than nineteen years of experience and over three hundred clients served across thirty plus service lines. We are a boutique agency, which means you work directly with the person doing the work, not an account manager and a rotating team. We bring deep healthcare and local service marketing discipline to dermatology practices across Long Island, the tri-state area, and nationally.
How we start.
Free visibility review
We look at how your practice shows up today across Google, Maps, and reviews, and where the easy wins are.
A clear plan
You get a straightforward picture of what to fix first and what it will take, with no jargon and no pressure.
Execution
We handle the work, report on what is moving, and adjust as your visibility grows.
Common questions.
How long does local SEO take to work for a dermatology practice?
Most practices start seeing movement in local rankings and review volume within the first two to three months. Local search rewards consistency, so the gains compound over time rather than arriving all at once.
We already have a website. Can you work with it?
Yes. In most cases we improve and optimize your existing site rather than rebuild it, focusing on speed, mobile experience, local search signals, and making it easy for patients to book.
Do you only work with dermatology practices?
No. We work with healthcare and local service businesses of many kinds. Dermatology practices are a strong fit because so much of their growth comes from local search and reputation, especially for cosmetic services.
What does dermatology marketing actually include?
For most practices it is a mix of local SEO and Google Business Profile optimization, review generation, website and conversion improvements, social media, and follow-up automation. We start with whatever moves the needle fastest for your practice.
See where your practice stands.
We will take a quick look at your local search presence and show you what is working and what is costing you appointments. No obligation.
Prefer to call?
631-496-1600. Monday to Friday, 9am to 6pm ET.
One business day response
Every reply comes directly from Lee, no auto-responders, no junior intake.
Request a free dermatology visibility review
A few details help Lee come prepared with a useful answer, not a generic pitch.