Dental Marketing That Drives New Patient Growth.
Help your dental practice attract more patients, increase appointment requests, and dominate local search results.
Years experience
Clients served
Boutique agency, work directly with the founder
Most patients choose a dentist before they ever pick up the phone.
Whether someone is searching for a routine cleaning, an emergency extraction, or a complete smile makeover, the decision usually starts on Google. Patients type a phrase like "dentist near me" or "dental implants in [city]," scan the top results and reviews, and call the practice that looks most trustworthy. If your practice is not visible in that moment, the appointment goes to a competitor down the street, regardless of how good your clinical work is. Dental marketing is about earning that visibility, building the trust signals that convert searchers into callers, and making it simple for patients to book when they are ready.
What we typically see when we audit a dental practice.
When we review a dental practice's digital presence, the same gaps surface repeatedly. They are fixable, and fixing them is where the fastest growth comes from.
A free consultation shows you exactly which of these are costing your practice new patients.
Get a Free Marketing Consultation- The practice does not appear in the map pack for core searches like "dentist near me" or "family dentist in [city]."
- Google reviews are sparse or outdated, with no consistent system to generate new ones.
- The practice website loads slowly on mobile, where the majority of dental searches happen.
- No dedicated pages for high-value services like implants, cosmetic dentistry, or Invisalign, so those searches go unanswered.
- New patient forms and appointment requests are buried, making it harder for interested visitors to take action.
What we do for dental practices.
From general dentistry to cosmetic specialists, orthodontists to oral surgeons, every service we offer is focused on one outcome: more new patients walking through your door.
Dental SEO
Rank in the map pack and top organic results for the searches your patients are already making. We handle local SEO, Google Business Profile optimization, keyword targeting for general and specialty dental services, and the technical signals Google rewards.
- Local SEO and map pack rankings
- Google Business Profile optimization
- Dental keyword targeting
- Service-specific page creation
Google Ads for Dentists
Put your practice in front of high-intent patients the moment they search. We build and manage campaigns focused on the services with the strongest patient value, including emergency dental, cosmetic treatments, and implants.
- Emergency dental and same-day ads
- Cosmetic and implant lead generation
- Call tracking and conversion reporting
- Budget-conscious campaign management
Dental Website Design
Your website is often the first impression a prospective patient gets. We design and optimize dental websites to load fast, look professional on every device, and move visitors toward booking an appointment.
- Conversion-focused design
- Mobile optimization and page speed
- Online scheduling and new patient forms
- Trust-building elements and credentials
Reputation Management
Five-star reviews are one of the most persuasive tools a dental practice has. We build systems that generate a consistent flow of genuine Google reviews, help you respond professionally, and monitor your reputation across platforms.
- Google review growth systems
- Patient feedback automation
- Online reputation monitoring
- Review response strategy
Social Media Marketing
An active social presence builds community trust and keeps your practice top of mind between appointments. We create content that showcases your team, your results, and your expertise in a way that resonates with current and prospective patients.
- Practice awareness and community engagement
- Before-and-after case promotion
- Patient education content
- Consistent posting and brand voice
AI and Marketing Automation
Recover missed revenue and keep patients engaged without adding to your front desk workload. We build automated workflows that follow up with new leads, send appointment reminders, and re-engage patients who have not returned.
- Appointment follow-up sequences
- Lead nurturing for high-value treatments
- Automated patient communication
- Missed appointment recovery
Built for every type of dental practice.
Dental marketing is not one-size-fits-all. A pediatric practice has different patient acquisition goals than an oral surgeon targeting implant cases. We tailor strategy to the specific growth priorities of your practice type and market.
Get a Free Marketing Consultation- General Dentists: Build a consistent flow of new patient appointments and grow your patient base year over year.
- Cosmetic Dentists: Attract patients searching for veneers, whitening, and smile transformations at premium case values.
- Family Dentists: Become the go-to practice for families in your area and fill your schedule with loyal, recurring patients.
- Orthodontists: Generate Invisalign and braces consultations from patients across your full service area.
- Oral Surgeons and Periodontists: Capture referral traffic and direct patient searches for implants, extractions, and surgical care.
- Pediatric Dentists and Endodontists: Own your specialty in local search and build the trust signals parents and referring dentists look for.
What dental practices need to grow.
Sustainable practice growth is not built on one tactic. It requires six interconnected elements working together. A gap in any one of them limits the return on everything else.
Visibility
Patients cannot book an appointment at a practice they cannot find. Ranking in the map pack and top organic results for local dental searches is the foundation everything else builds on.
Reputation
A strong review profile converts searchers into callers. Recent, plentiful reviews signal trustworthiness to both prospective patients and to Google's local ranking algorithm.
Patient Acquisition
SEO, Google Ads, and referral systems working together create a predictable pipeline of new patients rather than relying on word of mouth alone.
Retention
Keeping an existing patient active is far more cost-effective than acquiring a new one. Automated recall reminders, follow-ups, and consistent communication keep your schedule full.
Conversion Optimization
Traffic that does not turn into appointments is wasted. Your website, landing pages, and calls to action need to make booking fast and friction-free, especially on mobile.
Analytics
You cannot optimize what you cannot see. Clear reporting on which channels drive appointments lets us double down on what works and stop spending on what does not.
"Dental practices have a unique challenge. The competition is local and the stakes are high because every missed patient represents recurring lifetime value, not just a single visit. The practices that win consistently are not the ones spending the most. They are the ones showing up correctly in search, earning trust quickly with great reviews, and making it simple for a patient to take the next step. Get those fundamentals right and the growth follows."
Lee Sommers
Founder, Sommers Marketing Group
Why dental practices work with Sommers Marketing Group.
Sommers Marketing Group is led by Lee Sommers, with more than nineteen years of experience and over three hundred clients served across healthcare and local service industries. We are a boutique agency, which means you work directly with the strategist doing the work, not a rotating team of account managers and coordinators.
Healthcare and local service expertise
We understand the compliance considerations, the patient trust dynamic, and the local competition structure that makes dental marketing different from retail or e-commerce.
Data-driven strategy, not guesswork
Every decision is grounded in what the data says about your market, your competitors, and what is actually driving appointments for practices like yours.
Transparent reporting
You always know what we are working on, what is moving, and what the numbers mean. No black-box reporting, no vanity metrics.
No cookie-cutter campaigns
Your practice is not a template. Your market, your services, and your growth goals shape every strategy we build. We do not recycle campaigns from one practice and hand them to another.
Focus on measurable ROI
We tie marketing activity to the outcomes that matter for a dental practice: new patient calls, appointment requests, and long-term revenue growth.
How we start.
Free marketing consultation
We review how your practice appears in local search, where competitors are outranking you, and what the fastest path to more new patients looks like for your specific situation.
A custom strategy
You get a straightforward plan built around your practice type, market, and budget. No jargon, no pressure, no generic package that was built for someone else.
Execution and reporting
We do the work, report on what is moving, and adjust as your visibility and patient volume grow. You stay informed without having to manage the details.
Common questions about dental marketing.
How does dental SEO work?
Dental SEO improves how your practice appears in Google search results and the local map pack when prospective patients search for services like "dentist near me," "cosmetic dentist," or "dental implants." It involves optimizing your Google Business Profile, building local citations, earning reviews, creating service-specific content, and strengthening your website's technical foundation.
How long does dental SEO take to show results?
Most dental practices begin seeing measurable movement in local rankings and call volume within two to four months of consistent work. Competitive markets like cosmetic dentistry or implants may take longer, but the results compound over time as your authority builds.
Are Google Ads worth it for dentists?
Yes, particularly for high-value services like implants, Invisalign, and cosmetic procedures where a single new patient justifies the ad spend many times over. Google Ads deliver immediate visibility while SEO builds over time. The two strategies work best together.
How much should a dental practice spend on marketing?
A widely cited benchmark is five to eight percent of practice revenue reinvested in marketing, but the right number depends on your growth goals, market competition, and which channels you are using. We build strategies around your budget and prioritize the activities with the clearest return first.
What marketing channels generate the best leads for dental practices?
Local SEO and Google Business Profile optimization consistently produce the highest-intent leads because patients are already searching for a dentist. Google Ads layer on top for immediate reach. Reputation management amplifies both by giving searchers a reason to choose you over the practice next door.
Can you work with multi-location dental practices?
Yes. We build location-specific strategies so each office ranks well in its own service area. That means separate Google Business Profiles, location pages, and targeted campaigns for every location rather than a one-size approach that dilutes your results.
Do online reviews affect dental search rankings?
Reviews are a direct local ranking factor. The volume, recency, and rating of your Google reviews all influence where your practice appears in the map pack. Beyond rankings, reviews are often the deciding factor for a patient choosing between two practices. We build systems to generate a steady stream of genuine reviews without it feeling forced.
What is local SEO for dentists?
Local SEO for dentists focuses on getting your practice to appear in the Google map pack and top organic results when nearby patients search for dental care. It covers your Google Business Profile, local citations, on-page optimization, review strategy, and location-specific content. It is the foundation of sustainable new patient growth.
Ready to grow your dental practice?
Let's build a custom marketing strategy that generates more calls, appointments, and long-term patient growth. No obligation, no pitch deck.
Prefer to call?
631-496-1600. Monday to Friday, 9am to 6pm ET.
One business day response
Every reply comes directly from Lee, no auto-responders, no junior intake.
Schedule your free consultation
A few details help Lee come prepared with a useful answer specific to your practice, not a generic pitch.