Roofing Marketing That Keeps Crews Booked.
Help your roofing company win the "roofer near me" searches across your service area, capture urgent storm and repair demand, and turn more calls and quote requests into signed, high-ticket jobs, without renting overpriced shared leads.
Years experience
Clients served
Boutique agency, work directly with the founder
A new roof is a big decision, and it starts with a search.
When a homeowner spots a leak, loses shingles in a storm, or finally commits to replacing an aging roof, they search: "roofer near me," "roof repair," or "roof replacement cost." A roof is one of the biggest investments a homeowner makes, so they compare, read reviews, and hire the company that looks established and trustworthy. Roofing marketing is how you win that decision, and how you keep crews booked instead of buying shared leads. It is one focus within our broader home services marketing work, and for contractors across Long Island and the wider metro it is tuned to how homeowners actually search, compare, and hire.
What we typically see when we audit a roofing company.
Roofing companies tend to have the same fixable gaps. Closing them is usually where the fastest, most profitable job growth comes from.
A free consultation shows you exactly which of these are costing your company booked jobs.
Get a Free Marketing Consultation- The company does not rank in the map pack for core searches like "roofer near me," "roof repair," or "roof replacement" in the towns it serves.
- Most of the budget goes to shared, resold leads that three competitors are also calling, so cost per job stays high and margins stay thin.
- Google reviews are thin or stale, so the company loses a big-ticket, trust-driven decision to a competitor with more recent five-star reviews.
- There are no dedicated pages for services and towns or for storm-damage and insurance work, so high-intent searches go unanswered.
- Calls and quote requests are slow to get followed up, and the homeowner books with the roofer who called back first.
What we do for roofing contractors.
Every service below is focused on one outcome: more booked, high-ticket jobs. They work best together, from SEO and content that captures repair and replacement searches, to paid search for urgent storm work, to reputation management that earns the call.
Roofing SEO
Rank in the map pack and top results for the roofing searches happening in your service towns. We optimize your Google Business Profile, build local citations, and create pages for each service and town you cover.
- Local SEO and map pack rankings
- Google Business Profile optimization
- Repair, replacement, and storm keyword targeting
- Service and service-area pages
Google Ads for Roofers
Put your company in front of high-intent homeowners the moment they search, and scale fast when storms hit. We build and manage campaigns with call tracking so every dollar is tied to real estimate requests.
- High-intent replacement and repair campaigns
- Storm-response scaling and scheduling
- Call tracking and conversion reporting
- Budget-conscious campaign management
Roofing Website Design
Your website is where trust is won for a big-ticket job. We design and optimize roofing sites to load fast on mobile, show off your work, and make calling or requesting a free estimate effortless.
- Conversion-focused, credible design
- Mobile speed and Core Web Vitals
- Click-to-call and free-estimate forms
- Project galleries and financing options
Reputation Management
Reviews decide who a homeowner trusts with their roof. We build a steady, genuine flow of Google reviews, respond professionally, and monitor your reputation across the platforms homeowners check.
- Review generation after every job
- Customer feedback automation
- Reputation monitoring across platforms
- Review response strategy
Roofing Content
Content that answers the questions homeowners ask before they call, from repair versus replacement to storm damage and insurance claims. It builds trust, captures search demand, and strengthens every other channel.
- Repair and replacement guides
- Storm-damage and insurance content
- Material, cost, and local topics
- Authority and E-E-A-T signals
AI and Lead Capture
The roofer who responds first often wins the job. We build automated workflows that follow up with new calls and quote requests fast, and keep homeowners engaged until the estimate is scheduled.
- Speed-to-lead follow-up
- Missed-call and after-hours recovery
- Estimate scheduling workflows
- Past-customer and referral campaigns
Built for every kind of roofing company.
Roofing is not one business. A residential replacement company markets differently than a commercial or storm-restoration contractor. We tailor strategy to the jobs and revenue you want more of.
Get a Free Marketing Consultation- Residential Replacement: Win high-ticket reroof jobs with strong reviews, project galleries, and financing-friendly messaging.
- Repair and Maintenance: Capture urgent leak and repair searches that keep crews busy between big projects.
- Storm and Restoration: Scale fast after wind and hail events and capture urgent insurance-driven demand.
- Commercial Roofing: Reach property managers and businesses searching for flat-roof and commercial expertise.
- Specialty and Metal Roofing: Stand out for premium materials and specialty installs with targeted content and campaigns.
- Multi-Crew and Multi-Location: Rank every service area in its own market and keep multiple crews booked.
What roofing companies need to grow.
Sustainable growth is not built on one tactic. It takes six interconnected elements working together. A gap in any one of them limits the return on everything else, and in roofing the wasted lead spend adds up fast.
Visibility
Homeowners cannot hire a roofer they cannot find. Ranking in the map pack and top results for local roofing searches is the foundation everything else builds on.
Reputation
A recent, plentiful review profile converts searchers into callers and signals trust to Google's local ranking algorithm, which is decisive for a major home investment.
Lead Generation
SEO and high-intent paid search working together create a pipeline of exclusive, inbound calls you own rather than shared leads you rent at a rising price.
Conversion and Speed
Calls and quote requests only matter if they turn into estimates. Click-to-call, easy quote forms, and fast follow-up win the job before a competitor calls back.
Seasonal Planning
Roofing demand swings with the weather. Planning campaigns around your busy season and storm events keeps the pipeline steady instead of feast-and-famine.
Analytics
Clear reporting on which services, towns, and channels drive booked jobs lets us double down on what works and stop spending on what does not.
"Roofing is high-ticket, seasonal, and built on trust, and too many contractors just rent shared leads at a rising price. The companies that grow are the ones that show up for local searches, earn trust with strong reviews, and follow up fast. Build those assets and you own your lead flow, so your cost per job drops instead of climbing every year."
Lee Sommers
Founder, Sommers Marketing Group
Why roofing companies work with Sommers Marketing Group.
Sommers Marketing Group is led by Lee Sommers, with more than nineteen years of experience and over three hundred clients served across home services and local industries. We are a boutique agency, so you work directly with the strategist doing the work, not a rotating team of account managers.
Home services and trades expertise
We understand high-ticket sales cycles, storm and seasonal demand, and why owning your lead flow beats renting shared leads, which makes roofing marketing different from retail.
Data-driven strategy, not guesswork
Every decision is grounded in what the data says about your market, your competitors, and what is actually driving booked jobs for companies like yours.
Transparent reporting
You always know what we are working on, what is moving, and what the numbers mean. No black-box reporting, no vanity metrics.
No cookie-cutter campaigns
Your company is not a template. Your services, service area, crews, and growth goals shape every strategy we build.
Focus on measurable ROI
We tie marketing to the outcomes that matter for a roofing company: qualified calls, booked estimates, signed jobs, and cost per job.
How we start.
Free marketing consultation
We review how your company appears in local search, where competitors are outranking you, where lead spend is leaking, and the fastest path to more booked jobs for your situation.
A custom strategy
You get a straightforward plan built around your services, service area, seasonality, and budget. No jargon, no pressure, no generic package that was built for someone else.
Execution and reporting
We do the work, report on what is moving, and adjust as your visibility and booked jobs grow. You stay informed without having to manage the details.
Common questions about roofing marketing.
How does roofing SEO work?
Roofing SEO improves how your company appears in Google results and the local map pack when homeowners search for work like "roofer near me," "roof repair," or "roof replacement." It involves optimizing your Google Business Profile, building local citations, earning reviews, and creating pages for each service and town you cover so you rank for the searches that turn into booked jobs.
How long does roofing SEO take to show results?
Most roofing companies begin seeing measurable movement in local rankings and call volume within three to six months of consistent work. Competitive markets take longer, but the results compound over time, and building visibility before your busy season means you capture more of the demand when it spikes.
Are Google Ads worth it for roofers?
Yes, especially for high-ticket replacement and urgent storm-damage work, where a single signed job can return the ad spend many times over. With tight targeting, call tracking, and strong landing pages, paid search delivers booked estimates immediately while SEO builds, and lets you scale up fast when storms drive a surge in demand.
Is online marketing better than buying leads from lead-resale services?
For most roofers, yes, over time. Purchased leads are often shared with several competitors, sold at rising prices, and never build any lasting asset. Investing in your own SEO, reviews, and Google Business Profile creates exclusive inbound calls and an asset you own, so your cost per job drops as your visibility grows instead of climbing.
How do you get more reviews for a roofing company?
We set up an automated system that invites homeowners to leave a Google review at the right moment after the job is done. We make it simple for happy customers, monitor new reviews, and build a response strategy so your profile keeps growing, because for a major home investment, a strong, recent review profile is often what wins the call.
Can you help with storm damage and insurance roofing work?
Yes. We build content and campaigns around storm damage, hail and wind repair, and insurance claims so you capture that urgent demand when it hits, and we can scale paid search quickly after a storm. Fast visibility and fast follow-up are what win insurance and emergency jobs before competitors get there first.
How do you keep our crews booked through the slower season?
We plan around your calendar: building SEO and reviews year round, scaling paid search ahead of and through your busy season, and shifting emphasis to repair, maintenance, and financing-friendly replacement messaging in the slower months. The goal is a steadier pipeline instead of a feast-and-famine cycle tied to the weather.
What does roofing marketing actually include?
A typical program covers local SEO and Google Business Profile optimization, review generation, service and town pages, content on repair, replacement, and storm damage, high-intent paid search with call tracking, website and conversion improvements, fast lead capture and follow-up automation, and monthly reporting tied to booked jobs rather than vanity metrics.
Ready to book more roofing jobs?
Let's build a marketing strategy that brings in more high-ticket jobs, wins the searches happening in your service area, and keeps your crews booked through the season. No obligation, no pitch deck.
Prefer to call?
631-496-1600. Monday to Friday, 9am to 6pm ET.
One business day response
Every reply comes directly from Lee, no auto-responders, no junior intake.
Schedule your free consultation
A few details help Lee come prepared with a useful answer specific to your company, not a generic pitch.