Landscaping Marketing That Fills Your Routes.
Help homeowners find you first, sign more recurring maintenance clients, and book higher-ticket design and install work all season long.
Years experience
Clients served
Boutique agency, work directly with the founder
The best landscaping routes are booked before the season starts.
Landscaping demand swings hard with the seasons, and homeowners line up their lawn care and spring projects early. They search "landscaper near me" or "lawn care in [town]," scan photos and reviews, and hire the company that looks established and nearby. The businesses that win fill their recurring routes ahead of the rush, then layer in higher-ticket design and install work through the busy months. Landscaping marketing is about owning your service towns online, showing off the before-and-after work that sells, and timing your visibility so you are strongest heading into each season rather than scrambling once the phones go quiet.
What we typically see when we audit a landscaping business.
When we review a landscaper's digital presence, the same gaps come up again and again. They are fixable, and closing them is usually where the next full route comes from.
A free consultation shows you exactly which of these are costing you clients each season.
Get a Free Marketing Consultation- The business does not appear for core searches like "landscaper near me" or "lawn care in [town]," so nearby jobs go to competitors.
- Marketing only ramps up once the season is already busy, missing the early window when homeowners lock in maintenance plans.
- Stunning project photos live only on a personal phone, never organized into a gallery that sells the work.
- New clients are scattered across too many towns, stretching routes and eating profit in drive time.
- One-off cleanups and installs are never converted into recurring maintenance agreements.
What we do for landscaping businesses.
From weekly lawn care to full landscape design and hardscaping, every service we offer points at one outcome: full recurring routes and a steady stream of profitable install work.
Landscaping and Lawn Care SEO
Rank in the map pack and top results for the towns you want to serve. We build pages for each service town and service type, optimize your Google Business Profile, and target searches like "lawn care near me" and "landscape design in [town]."
- Service-town and service-type pages
- Google Business Profile optimization
- Route-focused local targeting
- Keyword targeting by service
Seasonal Paid Search
Ramp demand ahead of every season instead of chasing it. We build and manage paid campaigns timed to spring cleanups, mowing season, design installs, and fall cleanups, with tracking that ties spend to booked work.
- Season-timed campaign calendars
- Call and quote-request tracking
- Recurring-plan and install offers
- Budget-conscious management
Portfolio Website Design
Landscaping sells on visuals, so your website should too. We design fast, mobile-first sites built around before-and-after galleries and clear service areas that turn browsers into quote requests and plan sign-ups.
- Before-and-after project galleries
- Service and service-area pages
- Mobile speed and quote forms
- Recurring-plan sign-up paths
Reputation and Reviews
A strong review profile wins the neighbor comparison and boosts your local ranking. We build a system that requests reviews after the work is done, grows your Google profile, and keeps your reputation reflecting your best work.
- Post-service review requests
- Google and social review growth
- Review response strategy
- Reputation monitoring
Before-and-After Visual Content
Your finished work is your best advertisement. We turn projects into before-and-after posts and seasonal content that show off transformations, build your brand, and keep you top of mind for referrals and repeat clients.
- Before-and-after project posts
- Seasonal and tip-based content
- Design and hardscape showcases
- Consistent posting and brand voice
Recurring-Plan and Quote Capture
Turning one-off jobs into recurring clients is where the profit is. We build fast quote capture and follow-up that promotes maintenance plans and converts a single cleanup or install into an ongoing route stop.
- Instant quote-request follow-up
- Maintenance-plan conversion offers
- Seasonal renewal reminders
- Past-client reactivation
Built for every kind of landscaping business.
A weekly lawn care route has different goals than a design-build crew installing patios. We tailor strategy to the services you want to grow, the towns you serve, and the balance of recurring and project work you are after.
Get a Free Marketing Consultation- Lawn Care and Maintenance: Fill weekly and biweekly routes with recurring clients clustered into efficient service areas.
- Landscape Design and Install: Generate higher-ticket design projects with galleries that sell the finished vision.
- Hardscaping and Patios: Reach homeowners searching for pavers, walls, and outdoor living projects in your area.
- Irrigation and Lighting: Attract targeted searches for sprinkler systems and landscape lighting installs and service.
- Commercial Grounds: Win recurring commercial maintenance contracts with property managers and businesses.
- Seasonal and Snow Services: Keep revenue flowing in the off-season with cleanups, leaf removal, and snow work.
What landscaping businesses need to grow.
Full routes and a steady project pipeline are not built on one tactic. They come from six connected elements working together. A gap in any one of them limits the return on the rest.
Local Visibility
Homeowners cannot hire a landscaper they cannot find. Ranking for your towns and services is the foundation everything else builds on.
Reputation
Photos and reviews carry a visual, trust-driven purchase. A strong profile influences both your ranking and the homeowner's choice between crews.
Recurring Roster
Recurring maintenance is the profit engine. Marketing built to sign and renew plans creates predictable revenue instead of one-off jobs.
Seasonal Demand
Demand rises and falls all year. Timing campaigns ahead of each season fills routes early and keeps revenue moving through the slow stretches.
Route Density
Where your clients are decides your margins. Targeting the right towns clusters work into tight routes and cuts wasted drive time.
Analytics
You cannot optimize what you cannot see. Clear reporting on which services and towns drive profit lets us double down on what works.
"Landscaping is a seasonal, route-based business, and the companies that thrive treat marketing the same way. They fill their recurring routes before spring even starts, they cluster clients so crews are not burning half the day driving, and they let their before-and-after photos do the selling. When you time your visibility to the seasons and build your roster around efficient routes, you stop riding the feast-and-famine cycle and start growing on purpose."
Lee Sommers
Founder, Sommers Marketing Group
Why landscaping businesses work with Sommers Marketing Group.
Sommers Marketing Group is led by Lee Sommers, with more than nineteen years of experience and over three hundred clients served across local and home service industries. We are a boutique agency, which means you work directly with the strategist doing the work, not a rotating team of account managers.
Home service and seasonal expertise
We understand how seasonal demand, recurring routes, and route density shape a landscaping business, and we time marketing around them.
Data-driven strategy, not guesswork
Every decision is grounded in what the data says about your market, your services, and what is actually filling routes for businesses like yours.
Transparent reporting
You always know what we are working on, what is moving, and where your leads are coming from. No black-box reporting, no vanity metrics.
Focused on recurring revenue
We prioritize the marketing that fills recurring routes and renews plans, because that is what makes a landscaping business stable and valuable.
Focus on measurable ROI
We tie marketing activity to the outcomes that matter for a landscaper: quote requests, signed maintenance plans, and booked install work.
How we start.
Free marketing consultation
We review how your business appears in local search, where competitors are winning the routes, and what the fastest path to more clients looks like for your season.
A custom strategy
You get a straightforward plan built around your services, your towns, and your seasonal calendar. No jargon, no pressure, no generic package built for someone else.
Execution and reporting
We do the work, report on what is moving, and adjust as your visibility and route bookings grow. You stay informed without having to manage the details.
Common questions about landscaping marketing.
How does SEO help a landscaping business get more clients?
Landscaping SEO gets your company in front of homeowners at the moment they search, for terms like "landscaper near me," "lawn care in [town]," or "patio installation [county]." We optimize your Google Business Profile, build pages for each service town and service type, earn reviews, and showcase before-and-after work so you appear ahead of small operators and franchises when someone is ready to hire.
How do you handle the seasonal nature of landscaping?
Seasonality is central to how we plan. We ramp paid search ahead of spring cleanups and the mowing season, shift toward design and hardscape installs in summer, promote fall cleanups and leaf removal in autumn, and keep off-season visibility with snow services or planning content. The goal is to fill your recurring roster early and smooth the peaks and slow stretches across the year.
How do I get more recurring maintenance contracts, not just one-off jobs?
Recurring maintenance is where landscaping profit and stability come from, so we build marketing around it. That means content and offers focused on seasonal and full-year plans, lead capture designed to promote maintenance agreements, and follow-up that converts a one-time cleanup or install into an ongoing client. A strong recurring roster also makes your routes more efficient and predictable.
Does route density matter for landscaping marketing?
It matters a lot. Winning ten clients spread across one town is far more profitable than ten scattered across the county, because tight routes cut drive time and fuel. We target SEO and paid campaigns around the towns and neighborhoods you most want to serve, so new clients cluster into efficient routes rather than stretching your crews thin.
How important are before-and-after photos and reviews?
Landscaping is a visual, trust-driven purchase, so both are powerful. Before-and-after photos prove the quality of your work and help homeowners picture the result on their own property, while a strong review profile influences both your local ranking and the decision to call you over a competitor. We build systems to capture project photos and request reviews after the work is done.
How long does landscaping marketing take to produce results?
Seasonal paid search can generate quote requests within days once campaigns are live, while local SEO and reviews typically build measurable momentum over two to four months. Because demand swings with the seasons, we time the foundation so your organic visibility is strongest heading into your busiest windows, with paid campaigns filling in around them.
Can you market design and install work as well as lawn care?
Yes. Recurring lawn care and one-off design or hardscape installs attract different buyers and price points, so we build dedicated pages and campaigns for each. That lets you fill maintenance routes while also generating higher-ticket design, patio, irrigation, and lighting projects, rather than relying on a single service to carry the whole business.
How much should a landscaping business spend on marketing?
A common range is around five to ten percent of revenue reinvested in marketing, but the right number depends on your service mix, your growth goals, and how seasonal your market is. We concentrate spend ahead of your peak windows and prioritize the channels that fill recurring routes first, so your budget tracks to real, profitable client growth.
Ready to fill your routes?
Let's build a custom marketing strategy that fills recurring routes, books more design and install work, and keeps revenue steady across the seasons. No obligation, no pitch deck.
Prefer to call?
631-496-1600. Monday to Friday, 9am to 6pm ET.
One business day response
Every reply comes directly from Lee, no auto-responders, no junior intake.
Schedule your free consultation
A few details help Lee come prepared with a useful answer specific to your business, not a generic pitch.