Contractor Marketing That Books Bigger Projects.
Help homeowners find your work, trust your portfolio, and turn remodel and addition inquiries into signed consultations.
Years experience
Clients served
Boutique agency, work directly with the founder
Homeowners choose a contractor long before they ever call.
A remodel or addition is one of the largest purchases a family makes, so they research carefully. They search "general contractor near me," study portfolios, read reviews, and quietly build a shortlist before a single inquiry goes out. Contracting is high-ticket, long-consideration, and driven by trust and proof of past work, so the contractor who shows up in local search with a strong portfolio and reviews earns the consultation. Contractor marketing is about owning your service towns and project types online, showcasing the work that closes jobs, and following up fast enough to win the project while the homeowner is still planning.
What we typically see when we audit a contracting business.
When we review a contractor's digital presence, the same gaps come up again and again. They are fixable, and closing them is usually where the next signed project comes from.
A free consultation shows you exactly which of these are sending projects to a competitor.
Get a Free Marketing Consultation- The business does not appear for core searches like "general contractor near me" or "kitchen remodel in [town]," so shared-lead services capture the homeowner.
- Past projects are scattered across social posts with no organized portfolio for prospects to browse.
- Google reviews are thin or outdated, undercutting trust on high-budget projects.
- Inquiries sit for a day or more before anyone follows up, so the homeowner books the contractor who called back first.
- No dedicated pages for high-value work like additions or whole-home remodels, so those searches go unanswered.
What we do for general contractors.
From remodelers to custom home builders, every service we offer points at one outcome: more qualified consultations for the projects your crews do best.
General Contractor SEO
Rank in the map pack and top results for the projects you want. We build pages for each service town and project type, optimize your Google Business Profile, and target searches like "home remodeler near me" and "addition contractor in [town]."
- Service-town and project-type pages
- Google Business Profile optimization
- Local citations and map pack rankings
- Keyword targeting by project type
Google Ads for Contractors
Get in front of homeowners the moment they start planning. We build and manage paid search campaigns around your highest-value project types, with call and quote tracking so every dollar is tied to real inquiries.
- Campaigns by project type and town
- Call and quote-request tracking
- Landing pages built to convert
- Budget-conscious management
Portfolio Website Design
Your website has to prove quality at a glance. We design fast, mobile-first contractor sites built around project galleries and before-and-after stories that turn browsers into consultation requests.
- Project galleries and case studies
- Before-and-after presentation
- Mobile speed and quote forms
- Trust elements and credentials
Reputation and Reviews
On high-budget projects, reviews close the trust gap. We build a system that requests reviews at project completion, grows your Google profile, and helps you respond professionally so your reputation reflects your craftsmanship.
- Review requests at project completion
- Google and social review growth
- Review response strategy
- Reputation monitoring
Project-Story Content and Social
Every finished project is marketing material. We turn your builds into project stories and social content that demonstrate expertise, build your brand, and keep referrals flowing between jobs.
- Project spotlights and case studies
- Before-and-after social content
- Process and craftsmanship storytelling
- Consistent posting and brand voice
Lead Capture and Follow-Up
Projects have long consideration windows, so follow-up wins the job. We build fast lead capture and automated nurture that respond instantly and keep you in front of homeowners while they plan and budget.
- Instant inquiry response and routing
- Consultation and quote follow-up
- Long-cycle nurture sequences
- Past-client and referral outreach
Built for every kind of contractor.
A kitchen-and-bath remodeler has different priorities than a custom home builder or a design-build firm. We tailor strategy to the projects you want more of, the towns you serve, and the crews you need to keep booked.
Get a Free Marketing Consultation- Kitchen and Bath Remodelers: Attract homeowners planning high-value renovations with project galleries and targeted local search.
- Home Additions and Whole-Home: Win large, long-consideration projects with dedicated pages and steady follow-up.
- Custom Home Builders: Build a premium brand and portfolio that reaches buyers searching for new construction.
- Design-Build Firms: Showcase the full design-through-construction process to homeowners who want one accountable partner.
- Light-Commercial GCs: Reach property owners and businesses searching for tenant fit-outs and commercial build work.
- Established Multi-Crew Firms: Keep several crews booked with a predictable pipeline across multiple towns and project types.
What general contractors need to grow.
A full project pipeline is not built on one tactic. It comes from six connected elements working together. A gap in any one of them limits the return on the rest.
Visibility
Homeowners cannot hire a contractor they cannot find. Ranking for your towns and project types is the foundation everything else builds on.
Reputation and Portfolio
On a major project, proof of past work and recent reviews are what convince a homeowner to trust you with their home and budget.
Lead Generation
SEO, paid search, and referrals working together create a predictable flow of qualified inquiries instead of relying on shared-lead services.
Consultation Conversion
An inquiry is only worth something if it becomes a consultation. Fast response and clear follow-up turn more inquiries into booked estimates.
Project Pipeline
Because revenue is project-based, not recurring, a steady pipeline keeps crews booked and smooths the gaps between large jobs.
Analytics
You cannot optimize what you cannot see. Clear reporting on which channels drive booked projects lets us double down on what works.
"Contracting is a trust business with a big price tag attached. Homeowners are not just buying a service, they are handing over their home and a large budget, so they research for weeks before they call. The contractors who win consistently are the ones who show up in local search, let their portfolio do the selling, back it with real reviews, and follow up while the homeowner is still deciding. Get those working together and you stop renting shared leads and start owning your pipeline."
Lee Sommers
Founder, Sommers Marketing Group
Why general contractors work with Sommers Marketing Group.
Sommers Marketing Group is led by Lee Sommers, with more than nineteen years of experience and over three hundred clients served across local and home service industries. We are a boutique agency, which means you work directly with the strategist doing the work, not a rotating team of account managers.
Home service and local expertise
We understand how homeowners research contractors, why portfolio and reviews decide high-ticket jobs, and how to position you against shared-lead services.
Data-driven strategy, not guesswork
Every decision is grounded in what the data says about your market, your competitors, and what is actually booking projects for contractors like you.
Transparent reporting
You always know what we are working on, what is moving, and where your project inquiries are coming from. No black-box reporting, no vanity metrics.
A pipeline that is yours
We build search visibility, a portfolio, and a review profile that belong to your business, so you rely less on paying for shared leads over time.
Focus on measurable ROI
We tie marketing activity to the outcomes that matter for a contractor: qualified inquiries, booked consultations, and signed projects.
How we start.
Free marketing consultation
We review how your business appears in local search, where competitors and lead services are winning the jobs, and what the fastest path to more projects looks like.
A custom strategy
You get a straightforward plan built around your project types, your towns, and your budget. No jargon, no pressure, no generic package built for someone else.
Execution and reporting
We do the work, report on what is moving, and adjust as your visibility and project inquiries grow. You stay informed without having to manage the details.
Common questions about contractor marketing.
How does SEO help a general contractor get more projects?
General contractor SEO gets your company in front of homeowners at the moment they search, for terms like "general contractor near me," "home remodeler in [town]," or "kitchen remodel contractor [county]." We optimize your Google Business Profile, build pages for each service town and project type, earn reviews, and showcase your portfolio so you appear ahead of competitors and shared-lead services when a homeowner is ready to plan a project.
Are shared-lead services like Angi or Thumbtack worth it?
Those platforms can fill early gaps, but the same lead is usually sold to several contractors at once, so you compete on price and speed with little control. The leads you generate from your own search visibility, reviews, and website are exclusive, warmer, and cost less over time. We help you shift from renting shared leads to owning a pipeline that belongs to your business.
How important is a portfolio for winning contracting work?
For high-ticket projects like remodels and additions, the portfolio often decides the job. Homeowners are trusting you with their home and a large budget, so they want proof you have done work like theirs. We build project galleries, before-and-after stories, and case studies that demonstrate quality and craftsmanship, then put them where prospects can find them in search and on your site.
How long does contractor marketing take to produce results?
Paid search can generate project inquiries within days once campaigns are live, while local SEO and reviews typically build measurable momentum over two to four months. Because contracting projects have long consideration windows, we usually run paid campaigns for near-term leads while the organic foundation and portfolio compound underneath for a steadier long-term pipeline.
How do you handle the long sales cycle on large projects?
Remodels and additions can take weeks or months from first inquiry to signed contract, so follow-up is critical. We build fast lead capture and nurture that keeps you in front of a homeowner while they plan, gather ideas, and budget, so the project does not drift to a competitor who simply stayed in touch. Speed on the first response combined with steady follow-up wins more consultations.
Do online reviews matter for general contractors?
They matter a great deal. A strong, recent review profile reassures a homeowner who is about to hand you a major project, and reviews are a direct local ranking factor that helps you appear in the map pack. We build a simple system to request reviews at project completion, so your profile grows steadily and reflects the quality of your finished work.
Can you market both remodeling and new construction?
Yes. Each project type has its own search behavior and buyer, so we build dedicated pages and campaigns for the work you want more of, whether that is kitchen and bath remodels, additions, whole-home renovations, or custom builds. That focus helps you rank for the specific projects that fit your crews and margins rather than chasing every inquiry.
How much should a general contractor spend on marketing?
A common range is around five to ten percent of revenue reinvested in marketing, but the right number depends on your project mix, margins, and growth goals. Because contracting is project-based rather than recurring, we prioritize the channels that produce qualified consultations first and tie spend to booked projects, so your budget is grounded in real pipeline.
Ready to book more projects?
Let's build a custom marketing strategy that generates more qualified inquiries, booked consultations, and signed projects. No obligation, no pitch deck.
Prefer to call?
631-496-1600. Monday to Friday, 9am to 6pm ET.
One business day response
Every reply comes directly from Lee, no auto-responders, no junior intake.
Schedule your free consultation
A few details help Lee come prepared with a useful answer specific to your business, not a generic pitch.