Veterinary Marketing

See How Your Practice Shows Up When Pet Owners Search.

We help veterinary practices improve visibility in local search, earn more reviews, and turn website traffic into booked appointments.

Veterinarian examining a golden retriever during a wellness visit
19+

Years experience

300+

Clients served

1:1

Boutique agency, work directly with the founder

Local SEO Paid Advertising Websites Reputation Social Automation
Why It Matters

Most pet owners pick a vet before they ever call.

Pet owners rarely shop around. They open Google or Maps, type something like "animal hospital near me," and choose from the handful of practices that show up first with strong reviews. If your practice is not in that group, you are losing patients to the clinic down the road, not because they are better, but because they are easier to find. Veterinary marketing is less about advertising and more about being the obvious choice at the exact moment a pet owner is looking.

What We Find

What we usually find when we look.

When we take a quick look at a veterinary practice's local search presence, the same issues come up again and again.

The free review shows you exactly which of these are costing you appointments.

Request a free veterinary visibility review
  • The practice ranks below the map pack for "vet near me" and similar searches.
  • Few recent Google reviews, or no system for requesting them.
  • A website that loads slowly on mobile, where most pet owners are searching.
  • The appointment or call to action is buried instead of front and center.
  • Missing or thin service pages, so searches for specific care go unanswered.
Services

What we do for veterinary practices.

Local SEO and Content

Rank for the searches pet owners actually use, from "vet near me" to specific services.

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Reputation Management

Build the steady stream of recent reviews that wins the click.

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Website Optimization

A fast, mobile-first site that makes booking effortless.

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Paid Advertising

Targeted Google and Meta campaigns to fill the schedule faster.

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Social Media Management

An active presence that shows your team, your patients, and your expertise.

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Automation and Follow-Up

Reminders and review requests that run on their own.

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From the Founder
"Local service marketing is not about being the loudest. It is about being the easiest to find and the easiest to trust at the moment someone needs you. For a veterinary practice, that means showing up in the map pack, having recent reviews a pet owner can believe, and a site that lets them book in two taps. Get those right and growth follows."

Lee Sommers

Founder, Sommers Marketing Group

Why SMG

Why practices work with Sommers Marketing Group.

Sommers Marketing Group is led by Lee Sommers, who brings more than nineteen years of experience and over three hundred clients served across thirty plus service lines. We are a boutique agency, which means you work directly with the person doing the work, not an account manager and a rotating team. We bring deep healthcare and local service marketing discipline to veterinary practices across Long Island, the tri-state area, and nationally.

How We Start

How we start.

01

Free visibility review

We look at how your practice shows up today across Google, Maps, and reviews, and where the easy wins are.

02

A clear plan

You get a straightforward picture of what to fix first and what it will take, with no jargon and no pressure.

03

Execution

We handle the work, report on what is moving, and adjust as your visibility grows.

FAQ

Common questions.

How long does local SEO take to work for a veterinary practice?

Most practices start seeing movement in local rankings and review volume within the first two to three months. Local search rewards consistency, so the gains compound over time rather than arriving all at once.

We already have a website. Can you work with it?

Yes. In most cases we improve and optimize your existing site rather than rebuild it, focusing on speed, mobile experience, local search signals, and making it easy for pet owners to book.

Do you only work with veterinary practices?

No. We work with healthcare and local service businesses of many kinds. Veterinary practices are a strong fit because so much of their growth comes from local search and reputation.

What does veterinary marketing actually include?

For most practices it is a mix of local SEO and Google Business Profile optimization, review generation, website and conversion improvements, social media, and follow-up automation. We start with whatever moves the needle fastest for your practice.

Get Started

See where your practice stands.

We will take a quick look at your local search presence and show you what is working and what is costing you appointments. No obligation.

Prefer to call?

631-496-1600. Monday to Friday, 9am to 6pm ET.

One business day response

Every reply comes directly from Lee, no auto-responders, no junior intake.

Request a free veterinary visibility review

A few details help Lee come prepared with a useful answer, not a generic pitch.

No spam. Your info stays private. Lee will reach out personally within one business day.

Request a free visibility review