Veterinary Marketing That Brings Pet Owners Through Your Door.
Help your practice win the urgent "emergency vet near me" searches and the routine wellness, vaccine, and dental visits alike, earn the Google reviews pet owners trust, and turn appointment requests into a schedule full of loyal, multi-pet households.
Years experience
Clients served
Boutique agency, work directly with the founder
Pet owners choose a clinic long before the first appointment.
Veterinary demand arrives in two very different moods. Sometimes it is urgent, a pet swallowed something or went limp overnight, and the owner is searching "emergency vet near me" or "after-hours animal hospital" and calling the first credible clinic that answers. Other times it is routine and plannable, a wellness exam, vaccines, a dental, a spay or neuter, and the owner is comparing Google reviews and asking their groomer, breeder, or shelter who they trust. In both moments the practice that shows up, looks credible, and is easy to reach wins the appointment, and good care wins the whole household for years. Veterinary marketing is how you own both moments. It is one focus within our broader healthcare marketing work, and for clinics across Long Island and the wider metro it is tuned to how pet owners actually search, compare, and choose.
What we typically see when we audit a veterinary practice.
Veterinary practices tend to have the same fixable gaps. Closing them is usually where the fastest growth in new clients and booked appointments comes from.
A free visibility review shows you exactly which of these are costing your practice appointments.
Request a free veterinary visibility review- The practice does not rank in the map pack for the searches that matter most, from "emergency vet near me" and "after-hours animal hospital" to "vet near me" and routine wellness and dental care in the towns it serves.
- Google reviews are thin or stale, so the practice loses a trust-driven, referral-heavy decision to a competitor with more recent five-star reviews.
- There is no online booking or appointment request connected to the practice-management system, so every new client has to call during business hours or move on.
- After-hours calls go unanswered and the Google Business Profile has no clear guidance, so urgent cases and new clients slip away to the emergency clinic down the road.
- There is no reminder or re-engagement system, so multi-pet households lapse on wellness visits and their long-term value is quietly lost.
What we do for veterinary practices.
Every service below is focused on one outcome: more of the right appointments, and the loyal households behind them. They work best together, from local SEO and content that captures both emergency and wellness searches, to paid search for high-intent urgent demand, to reputation management that earns the click.
Local SEO, Content and AI Search
Rank in the map pack and top results for the searches happening across your service towns, whether a pet owner needs an emergency vet tonight or is booking a routine wellness exam. We optimize your Google Business Profile, build local citations, and create pages that match how owners actually search. Owners now ask AI assistants what is wrong and which vet to call, so we structure your service and emergency pages to be the source those answers name.
- Local SEO and map pack rankings
- Google Business Profile optimization
- Emergency, wellness, and service keyword targeting
- Service-area and service-line page creation
- AI Overviews and ChatGPT visibility
Reputation Management
Pet owners lean heavily on Google reviews and word of mouth when they trust someone with their animal. We build a steady, genuine flow of reviews, respond professionally, and monitor your reputation across the platforms owners, groomers, and shelters check before they refer.
- Review generation for the practice and doctors
- Automated review requests after visits
- Reputation monitoring across platforms
- Review response strategy
Website Optimization
Your website is where a pet owner decides to book or keep scrolling. We design and optimize veterinary sites to load fast on mobile, surface after-hours and emergency guidance clearly, and connect appointment requests to the practice-management system so bookings flow in without a phone call.
- Mobile speed and Core Web Vitals
- Online booking and appointment requests
- Practice-management (PIMS) integration
- Clear after-hours and emergency info
Paid Advertising
Put your practice in front of pet owners the moment they search, especially for urgent, high-intent emergency and after-hours demand where the first clinic to answer wins. We build and manage campaigns around the searches that turn into booked appointments and new clients.
- High-intent emergency and urgent-care campaigns
- New-client and wellness promotions
- Call tracking and conversion reporting
- Budget-conscious campaign management
Social Media Management
Pet owners love following the clinic that cares for their animal. An active, warm presence that shows your team, your patients, and your expertise builds the trust and word-of-mouth that feed referrals and keep your practice top of mind between visits.
- Consistent, on-brand posting
- Patient stories and team spotlights
- Pet-owner education and seasonal care
- Community and referral engagement
Automation and Follow-Up
A multi-pet household is worth far more than a single visit. We build automated workflows that follow up with new inquiries, send wellness and vaccine reminders, and re-engage lapsed clients, so you win and keep the whole household over its lifetime instead of chasing one-off appointments.
- New-inquiry follow-up sequences
- Wellness, vaccine, and dental reminders
- Lapsed-client re-engagement
- Automated review requests
Built for every kind of veterinary practice.
Veterinary is not one practice type. An emergency and urgent-care hospital attracts pet owners in a very different moment than a general wellness clinic or a specialty referral center. We tailor strategy to the patients and revenue you want more of.
Request a free veterinary visibility review- General and Wellness Clinics: Build a steady flow of new clients and recurring wellness, vaccine, and dental visits.
- Emergency and Urgent Care: Capture high-intent after-hours and "emergency vet near me" searches the moment they happen.
- Full-Service Animal Hospitals: Fill the schedule across multiple doctors and a broad range of services.
- Specialty and Referral Practices: Reach referring vets and pet owners searching for surgery, dermatology, dental, and other specialties.
- Mobile and House-Call Vets: Rank across a wide service area and make requesting a visit effortless.
- Multi-Location Groups: Rank every location in its own market and route pet owners to the nearest clinic.
What veterinary practices need to grow.
Sustainable practice growth is not built on one tactic. It takes six interconnected elements working together. A gap in any one of them limits the return on everything else.
Visibility
Pet owners cannot book with a clinic they cannot find. Ranking in the map pack for both urgent and routine searches across your towns is the foundation everything else builds on.
Reputation and Reviews
A recent, plentiful review profile turns searchers into callers and reinforces the word-of-mouth and groomer, breeder, and shelter referrals that pet owners rely on.
New-Client Acquisition
Emergency and wellness demand call for different keywords, urgency, and campaign structure. SEO and paid search tuned to each create a predictable pipeline of new clients.
Booking and Access
Online booking wired into your practice-management system, plus clear after-hours guidance and call coverage, means appointment requests come in around the clock instead of hitting a busy phone line.
Retention and Household Value
A client with several pets over many years is worth far more than one visit. Reminders, wellness follow-up, and re-engagement keep the whole household coming back.
Analytics
Clear reporting on which services, towns, and channels drive appointments lets us double down on what works and stop spending on what does not.
"Veterinary care is a trust and relationship business, and pet owners find you the same way they find everything else. They search, and they ask people they trust. The practices that grow are the ones that show up for both the emergency at midnight and the routine wellness visit, earn reviews an owner can believe, make booking effortless, and stay in touch so the whole household keeps coming back. Get those fundamentals right and the schedule stays full."
Lee Sommers
Founder, Sommers Marketing Group
Why veterinary practices work with Sommers Marketing Group.
Sommers Marketing Group is led by Lee Sommers, with more than nineteen years of experience, over three hundred clients served, and more than thirty service lines across healthcare and local service industries. We are a boutique agency, so you work directly with the strategist doing the work, not a rotating team of account managers, and we bring that discipline to veterinary practices across Long Island, the tri-state area, and nationally.
Healthcare and local service expertise
We understand recurring wellness care, the split between urgent and routine demand, referral-driven reputation, and the multi-pet household value that make veterinary marketing different from retail.
Built around how pet owners search and book
We connect your website to the practice-management systems and online booking clinics actually use, so appointment requests flow in and phone friction goes down.
Transparent reporting
You always know what we are working on, what is moving, and what the numbers mean. No black-box reporting, no vanity metrics.
No cookie-cutter campaigns
Your practice is not a template. Your services, specialties, service area, and growth goals shape every strategy we build.
Focus on measurable ROI
We tie marketing to the outcomes that matter for a veterinary practice: new-client calls, booked appointments, retained households, and long-term revenue.
How we start.
Free visibility review
We review how your practice appears across Google, Maps, and reviews, where competitors and corporate clinics are outranking you, and the fastest path to more appointments for your situation.
A custom strategy
You get a straightforward plan built around your services, specialties, service area, and budget, with no jargon, no pressure, and no generic package built for someone else.
Execution and reporting
We do the work, report on what is moving, and adjust as your visibility and appointment volume grow. You stay informed without having to manage the details.
Common questions about veterinary marketing.
How do you help us show up for both emergency and wellness searches?
Emergency and wellness demand behave very differently, so we target them differently. Urgent searches like "emergency vet near me" and "after-hours animal hospital" are high-intent and immediate, so we make sure you rank in the map pack and, where it helps, run paid search to catch them the moment they happen. Routine searches for wellness exams, vaccines, dental, and spay or neuter are recurring and plannable, so we build service pages, local SEO, and reminders that win and keep those clients over time.
How do you get more Google reviews for a veterinary practice?
We set up an automated system that invites clients to leave a Google review at the right moment after a visit, make it simple for happy pet owners, monitor new reviews, and build a response strategy so your profile keeps growing. Reviews and word of mouth are decisive when someone is choosing who to trust with their animal, and a strong review profile also reinforces the referrals you earn from groomers, breeders, and shelters.
Can you connect online booking to our practice-management software?
Yes. We connect your website to the practice-management system and online booking tools your clinic already uses, so appointment requests flow straight in rather than depending on a phone call during business hours. Reducing that phone friction captures pet owners who would otherwise give up or book with a clinic that made it easier.
How do you help us capture after-hours calls and emergencies?
A missed call after hours is a lost patient and, sometimes, an emergency going to a competitor. We make your after-hours and emergency information clear on both the website and your Google Business Profile, and pair it with easy online requests. We also offer a patient call answering service so callers reach a real person and can be booked instead of sent to voicemail.
How do you help us win and keep multi-pet households?
A client with several pets over many years is worth far more than a single visit, so we market to win and retain the whole household rather than chasing one-off appointments. That means a great first experience, automated wellness and vaccine reminders, and re-engagement campaigns that bring lapsed clients back, so families stay with your practice for the long run.
How do you help us compete with nearby clinics and corporate or chain vets?
We help you stand out by owning your specific services and towns in local search, building a stronger, more recent review profile than nearby clinics, and telling the story of your team and personal care that a corporate or chain practice cannot match. Clear positioning around what makes your clinic different is what wins the pet owner who is weighing several options.
Are Google Ads worth it for a veterinary practice?
They can be, especially for urgent, high-intent emergency and after-hours demand where the first clinic to answer often wins, and for promoting new-client or wellness offers. Ads put you in front of pet owners the moment they search and deliver booked appointments right away while SEO builds over time, and the two work best together.
What does veterinary marketing actually include?
A typical program covers local SEO and Google Business Profile optimization, review generation, service and service-area content for both emergency and wellness care, high-intent paid search, website and conversion improvements with online booking tied to your practice-management system, follow-up and reminder automation, and clear reporting tied to appointments and new clients.
See where your practice stands.
We will take a quick look at your local search presence and show you what is working and what is costing you appointments. No obligation.
Prefer to call?
631-496-1600. Monday to Friday, 9am to 6pm ET.
One business day response
Every reply comes directly from Lee, no auto-responders, no junior intake.
Request a free veterinary visibility review
A few details help Lee come prepared with a useful answer, not a generic pitch.
We also work with
Healthcare referrals travel in circles. If you share patients with or refer out to nearby specialists, we run the same patient-acquisition playbook for them too — fertility clinics, concierge medicine practices, therapy practices, and patient call answering. See how the whole picture fits together on our industries overview.
Proof from a practice like yours
A Long Island podiatry practice moved from the middle of page two to the top of page one in three months, and recorded its best new-patient month in two years. Every figure is measured against a documented baseline.
See how a Long Island podiatry practice grew new patients 57.5% in three months