Real Estate Marketing That Wins More Listings.
Help buyers and sellers find you first, build a personal brand that earns referrals, and turn online interest into listing appointments.
Years experience
Clients served
Boutique agency, work directly with the founder
In real estate, the agent who is seen first is the agent who gets the call.
Buyers start on Google and the portals with searches like "homes for sale in [town]," and sellers quietly research "best realtor near me" and "what is my home worth" long before they ever interview anyone. Real estate is personal, local, and referral-driven, so the agent who shows up with strong reviews, a recognizable brand, and useful local content earns the trust that turns a search into a listing appointment. Real estate marketing is about owning your neighborhoods online, staying top of mind with your sphere between transactions, and making it effortless for a buyer or seller to reach out the moment they are ready.
What we typically see when we audit an agent or team.
When we review an agent's or team's online presence, the same gaps come up again and again. They are fixable, and closing them is usually where the next listings come from.
A free consultation shows you exactly which of these are sending buyers and sellers to another agent.
Get a Free Marketing Consultation- The agent is invisible for local searches like "homes for sale in [town]" and "realtor in [town]," so the portals capture the lead instead.
- Google reviews are thin or scattered across old brokerage profiles, with no system to request them at closing.
- Marketing goes quiet whenever the agent gets busy with active clients, so the pipeline dries up right after a strong month.
- There is no home-valuation offer or seller landing page, so listing leads have nowhere to convert.
- Past clients and sphere hear nothing between transactions, so referrals and repeat business leak to more visible agents.
What we do for real estate agents and teams.
From solo agents building a personal brand to teams and brokerages scaling lead flow, every service we offer points at one outcome: more listing appointments and more qualified buyers.
Hyper-Local Real Estate SEO
Own the searches that matter in your farm area. We build town and neighborhood pages, optimize your Google Business Profile, and target the "homes for sale in [town]" and "realtor near me" searches buyers and sellers actually use.
- Town and neighborhood landing pages
- Google Business Profile optimization
- Local market and school-district content
- Map pack and organic rankings
Google Ads for Realtors
Reach buyers and sellers the moment their search begins. We build and manage paid search and paid social campaigns for home valuations, new listings, and buyer inquiries, with the targeting and creative to keep cost per lead in check.
- Home-valuation and seller lead ads
- Listing promotion and buyer campaigns
- Geo-targeted paid social
- Lead tracking and conversion reporting
Websites and Landing Pages
Your own site is the asset that follows you between brokerages and builds equity in your name. We design fast, mobile-first agent and team sites plus focused landing pages that turn ad clicks and searches into captured leads.
- Agent and team brand sites
- Seller valuation and listing landing pages
- Mobile speed and lead-form optimization
- Brokerage-compliant branding
Reputation and Reviews
A wall of recent five-star reviews is often what wins the listing interview. We build a system that requests reviews at the closing-table high point, consolidates them on your Google profile, and keeps your reputation working for you.
- Post-closing review requests
- Google and social review growth
- Review response strategy
- Reputation monitoring
Social Media and Personal Brand
Real estate is a personal-brand business, and consistency is what keeps you top of mind. We create just-listed and just-sold content, neighborhood spotlights, and market updates that grow your following and keep your sphere thinking of you first.
- Just-listed and just-sold posts
- Neighborhood and market-update content
- Personal-brand storytelling
- Consistent posting and brand voice
Lead Capture and Nurturing
Most buyers and sellers are not ready the first day they reach out, so speed and follow-up decide who wins the deal. We build fast lead capture and automated nurture that respond instantly and keep leads warm until they are ready to move.
- Instant lead response and routing
- Buyer and seller nurture sequences
- Past-client and sphere touchpoints
- Database reactivation campaigns
Built for every kind of real estate professional.
A solo agent building a name has different priorities than a team scaling lead flow or a brokerage recruiting talent. We tailor strategy to your business model, your market, and the mix of buyers and sellers you want more of.
Get a Free Marketing Consultation- Solo Agents: Build a personal brand and local reputation that generate listings without buying expensive shared portal leads.
- Listing Specialists: Attract sellers with home-valuation offers, seller landing pages, and a review profile that wins the interview.
- Buyer's Agents: Capture "homes for sale in [town]" traffic and respond fast enough to win the buyer before a competitor does.
- Real Estate Teams: Grow the team brand while feeding individual agents a steady, well-routed flow of qualified leads.
- Brokerages: Strengthen the office brand, support agent lead generation, and use content that helps with recruiting and retention.
- Luxury and Niche Agents: Reach a specific buyer with premium content, targeted paid social, and a brand that matches the price point.
What real estate agents need to grow.
A steady stream of listings is not built on one tactic. It comes from six connected elements working together. A gap in any one of them limits the return on the rest.
Local Visibility
Buyers and sellers cannot call an agent they cannot find. Ranking for your towns and neighborhoods in the map pack and organic results is the foundation everything else builds on.
Reputation
A strong, recent review profile is what wins the listing interview and reassures a first-time buyer. Reviews influence both your ranking and the seller's shortlist.
Personal Brand
People list with an agent they feel they know. A consistent brand across social, video, and content makes you the familiar name when someone in your market decides to move.
Lead Generation
SEO, paid campaigns, and your sphere working together create a predictable flow of buyer and seller leads rather than relying on a lucky referral month.
Speed and Follow-Up
In real estate the first agent to respond usually wins. Instant lead capture and consistent nurture keep prospects engaged until they are ready to buy or list.
Consistency
The biggest leak in most agents' marketing is going dark when they get busy. Systems and automation keep you visible and in touch even during your busiest closings.
"Real estate is one of the most personal-brand-driven businesses there is. The agents who win consistently are not always the best negotiators or the ones with the biggest ad budgets. They are the ones a seller already trusts before the first call, because they show up in local search, they have the reviews to back it up, and they never fully disappeared from their sphere. Get those pieces working together and the listings follow."
Lee Sommers
Founder, Sommers Marketing Group
Why real estate professionals work with Sommers Marketing Group.
Sommers Marketing Group is led by Lee Sommers, with more than nineteen years of experience and over three hundred clients served across local and service-based industries. We are a boutique agency, which means you work directly with the strategist doing the work, not a rotating team of account managers.
Local and hyper-local expertise
We understand how buyers and sellers really search, how the portals compete, and how to position an agent to win the neighborhood-level searches that produce listings.
Data-driven strategy, not guesswork
Every decision is grounded in what the data says about your market, your competitors, and what is actually generating listing appointments for agents like you.
Transparent reporting
You always know what we are working on, which neighborhoods are moving, and where your leads are coming from. No black-box reporting, no vanity metrics.
A brand that is yours
We build marketing and assets around your name and your database, so the equity stays with you even if you change brokerages down the road.
Focus on measurable ROI
We tie marketing activity to the outcomes that matter for an agent: listing appointments, buyer inquiries, and closed transactions.
How we start.
Free marketing consultation
We review how you show up in local search, where competing agents and the portals are outranking you, and what the fastest path to more listings looks like for your market.
A custom strategy
You get a straightforward plan built around your business model, your towns, and your budget. No jargon, no pressure, no generic package built for someone else.
Execution and reporting
We do the work, report on what is moving, and adjust as your visibility and lead flow grow. You stay informed without having to manage the details.
Common questions about real estate marketing.
How does real estate SEO help agents get more listings?
Real estate SEO gets your name in front of buyers and sellers at the exact moment they search, for terms like "homes for sale in [town]," "realtor near me," or "what is my home worth in [neighborhood]." We optimize your Google Business Profile, build town and neighborhood pages, earn reviews, and publish local market content so you show up ahead of both competing agents and portal sites when a homeowner is ready to list.
How can I compete with Zillow and other portal sites?
You will not outrank the national portals on every search, and you do not need to. The portals win broad listing searches, but they are weak on local expertise, agent reputation, and neighborhood-level content. We position you as the local authority with hyper-local pages, a strong review profile, and a personal brand that gives sellers a reason to call you directly instead of an agent assigned by a portal lead form.
What is the difference between buyer leads and seller leads?
Buyer leads are usually higher in volume and search for available homes, while seller leads are fewer but far more valuable because a listing drives commission on both sides and builds your market presence. We run separate strategies for each: home-search and neighborhood content to capture buyers, and home-valuation offers, listing-focused ads, and reputation building to attract sellers.
Do I need my own website if my brokerage gives me one?
Brokerage profile pages help, but they promote the brokerage first and rarely rank for the local searches that generate listings. A personal or team site you control lets you build town-level SEO, capture leads into your own database, and grow a brand that follows you if you ever change brokerages. We build sites and landing pages that do exactly that while staying compliant with your brokerage's branding rules.
How important are Google reviews for real estate agents?
Real estate is a referral and trust business, and a strong Google review profile is one of the fastest ways to earn that trust with someone who has never met you. Reviews influence both your local ranking and a seller's decision to interview you. We build a simple system to request reviews at the natural high point of a closing, so your profile grows steadily without feeling forced.
How do I stay top of mind for referrals and repeat clients?
Most people move every several years, so the agent they remember when the time comes is usually the one who stayed visible in between. We keep you in front of your past clients and sphere with consistent social content, email touchpoints, and local market updates, so referrals and repeat business keep coming even when you are heads-down with active clients.
How much should a real estate agent spend on marketing?
A common guideline is around ten percent of commission income reinvested in marketing, but the right number depends on your market, your goals, and whether you are building a personal brand or a larger team. We build a plan around your budget and prioritize the channels that produce listing appointments first, so your spend is tied to real pipeline rather than vanity reach.
Can you help a real estate team or brokerage, not just a solo agent?
Yes. For teams and brokerages we build strategies that grow the group brand while still generating individual agent leads, with clear routing so inquiries reach the right person. That includes team and agent pages, shared review systems, recruiting-friendly content, and reporting that shows which agents and neighborhoods are producing the strongest return.
Ready to win more listings?
Let's build a custom marketing strategy that generates more listing appointments, buyer inquiries, and referrals. No obligation, no pitch deck.
Prefer to call?
631-496-1600. Monday to Friday, 9am to 6pm ET.
One business day response
Every reply comes directly from Lee, no auto-responders, no junior intake.
Schedule your free consultation
A few details help Lee come prepared with a useful answer specific to your market, not a generic pitch.